Jonathan Harries, Vice Chairman and Global Chief Creative Officer of Draftfcb, announced today that Tom O’Keefe has been appointed to the newly created role of North American Executive Creative Director, effective immediately. He will continue to report to Harries.
O’Keefe, who has most recently served as Executive Creative Director with responsibilities spanning Chicago and the West Coast, will now partner closely with Draftfcb North America President Mark Modesto, Harries and local creative leadership to further enhance the agency’s creative product in the U.S. He will also continue to have creative oversight of the agency’s work for Yum! Brands, among other clients.
O’Keefe joined FCB more than 18 years ago, spending time in both the Chicago and San Francisco agencies. Along the way, he’s raised the agency’s creative bar with such popular campaigns as Taco Bell’s highly successful “Think Outside The Bun.” His award-winning portfolio also includes work for an impressive client roster that includes Amazon.com, Coors, KFC, SC Johnson, Quaker Oats, Electronic Arts and Levi Strauss & Co.
“Tom has energy, passion and the ability to recognize, with an almost uncanny sensibility, a great idea,” said Harries. “He inspires us all, he has a great rapport with clients and he is a great leader. He is the guy who took the Rumble to a level I never thought possible—including the 6.5 Seconds that Matter Rumble that set the creative and strategic path for the network.”
Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 96 countries and employs more than 9,500 people. The agency is driven by The 6.5 Seconds That Matter, a creative expression recognizing the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on Ideas. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.