The 4A’s announced today that Peter Kosmala has been named Senior Vice President, Government Relations. He will join Dick O’Brien, 4A’s EVP, Government Relations to represent the interests of the advertising agency community with the federal government. He will also serve as the principal representative to federal regulatory agencies and the 50 state governments. Kosmala will report to O’Brien and be based at the 4A’s Washington DC office.
“Peter fills a vital role at the 4A’s,” said Nancy Hill, President-CEO. “With all the regulatory issues our industry faces as well as the changing political climate with the upcoming elections, we need to have someone with Peter’s insight and relationships best advocating for our members and the advertising community overall.”
Kosmala most recently served as Managing Director of the Digital Advertising Alliance (DAA), a Washington-based consortium of advertising and marketing trade associations of which the 4A’s is a founding member. In this role, Kosmala successfully managed and grew the advertising industry’s self-regulatory program for online interest-based advertising. He also launched the “Your Ad Choices” consumer awareness brand campaign; the industry’s largest in support of online interest-based advertising.
Prior to his work at the DAA, Kosmala served at the International Association of Privacy Professionals (IAPP), where he helped create one of the world’s largest organizations working in the field of privacy and data protection including the first professional certification in data privacy. He has also worked with the Network Advertising Initiative (NAI), Progress Partners, Upstream Group, CMGI Inc. and Wired Ventures. His agency background includes positions with EURO RSCG/MVBMS Partners and Wells Rich Greene/BDDP. He earned a Bachelor of Arts from University of Cincinnati with a degree in Electronic Media.
Kosmala resides in Washington, D.C.
About the 4A’s
The 4A’s (American Association of Advertising Agencies) is the national trade association of the advertising agency business and provides leadership, advocacy and guidance to the industry. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media and the public sector. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies across the country. More than 1,200 member agency offices served by the 4A’s employ 65,000 people, offer a wide range of marketing communications services and place 80 percent of all national advertising. For more information, visit the 4A’s website at www.aaaa.org, follow us on Twitter, like us on Facebook, or join our join our LinkedIn group.