Maxus Forms New Middle East Alliance

GroupM Agency Will Partner with BPG Media

Maxus, the fast-growing global marketing and media services agency, has established a new strategic affiliation with BPG Media that gives the GroupM agency its first presence in the Middle East and North Africa markets.

The new alliance, called BPG Maxus, will offer existing and new clients best-in-class media services and solutions including strategic planning, implementation and buying, analytics, and digital communications throughout the Middle East and North Africa regions.

Maxus is one of four global media agency networks within GroupM, along with MediaCom, Mediaedge:cia and Mindshare. BPG Media is the media planning and buying arm of BPG Group, a leading Middle Eastern integrated marketing communications company. Maxus and BPG Group are both part of WPP, a world leader in marketing communications.

“The Middle East and North Africa are critically important regions for many of our clients, and we need a strong presence there” said Kelly Clark, Maxus Worldwide CEO. “Both Maxus and BPG Group are committed to creating better value for our clients. This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Middle East and North Africa.”

Commenting on the new alliance, Avi Bhojani, Group Chief Executive Officer of BPG Group, said: “In the light of tough market conditions, BPG Group made a paradigm shift in the way we engage clients. Our affiliation with Maxus will further enhance our integrated marketing communications model. This collaborative approach is a reflection of BPG Group’s commitment to become a trusted innovation partner for clients.”

About Maxus
Maxus is a global communications consultancy that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,000 people in 40 agencies worldwide, and we’re part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies. GroupM’s scale creates access to the best media opportunities at the best prices.

About BPG Media
BPG Media, headquartered in Dubai, UAE, is a regional leader in the media communications industry. BPG media handles a portfolio of local, regional and international brands across diverse business categories. BPG media is the media planning and buying arm of BPG Group, one of the leading integrated marketing communications companies in the Middle East. From its headquarters in Dubai, BPG Group caters to a wide range of international and regional clients in the Middle East, North Africa and Asia region through its wide network of offices and affiliates that are supported by a staff of more than 225 people from over 20 different nationalities. With media billing of over $200 million and a 20-plus team of media and research professionals, BPG is ranked among the top media companies in the region. For more information, visit www.batespangulf.com.

About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MediaCom, Mediaedge:cia and Mindshare. Our primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

Primary Contact:
John Wolfe
GroupM
(212) 297-7160
(914) 659-8663
[email protected]