Interactive marketing veteran to oversee digital strategy efforts across agency practices
G2, a top-five global marketing services agency, today announced the elevation of Michael Dennelly to the role of Group Director, Digital Strategy, across the entire G2 North American network. Previously, Dennelly served for more than five years as a lead strategic planner for the Relationship Marketing practice of G2 USA.
In his new role, Dennelly is responsible for development of digital strategies for G2’s interactive, promotional marketing and relationship marketing practices. Dennelly will report to John Paulson, CEO, G2 USA.
“Mike brings more than 12 years of interactive marketing experience to his new, expanded role at G2,” said Paulson. “His expertise and insights into the evolving digital landscape will help serve the agency’s growing roster of client partners-from CPGs and technology to health care and pharmaceutical.”
Prior to joining G2, Dennelly held account and strategic planning roles at Modem Media, Digitas and Avenue A/Razorfish, working on clients that included Delta Airlines, Polo/Ralph Lauren, Smith Barney, and Gruner+Jahr.
About G2 USA
G2 USA is a top-five marketing services agency that specializes in building brands outside of traditional advertising. A part of the G2 Worldwide global network of companies, G2 USA offers a multifaceted skill set, which brings together direct marketing, data analytics, experiential and shopper marketing, design and promotional marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer mindset at every stage on the path to purchase, from consideration to brand selection. G2 USA augments these consumer insights with deep understanding of the various consumer channels or touch points-including the retail environment itself-to best match the communication with the environment in which it appears. G2 USA is headquartered in New York, and has offices in Chicago, Cincinnati, Los Angeles, Philadelphia and San Francisco. Clients include Adobe, Campbell Soup Company, EA, Heineken, J.M. Smucker, Kraft, Liberty Mutual, Procter & Gamble, Pfizer and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.
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