Out-of-Home Specialist Opens Denver Office
Posterscope USA, part of the Posterscope Worldwide network, the largest buyer of outdoor space in the world, has announced that it is expanding its U.S. operation, opening a new office in Denver, Colorado.
The Denver office will offer a full range of Posterscope’s services including out-of-home planning, buying, research and production. Clients will also be able to utilize Posterscope’s experiential marketing and digital offerings through its units The Brand Experience and Hyperspace, respectfully.
Scott Blair has been appointed as Managing Director of the Denver office. Blair most recently directed the out-of-home media department at The Integer Group and began his career at Bozell Worldwide as a media planner.
“We are delighted to move into the Denver market. Scott is a great addition to our team,” said Todd Hansen, President of Posterscope USA. “He is an expert in out-of-home and has a strategic and creative approach to client’s needs. In our organization, it has become more and more important for our leaders to have the ability to take a holistic approach to our client’s business.”
“We truly believe that we have a unique leadership position in the industry. We are the only agency that has adopted a disciplined consumer-centric planning and buying approach. And we are at the forefront of the marketplace with the moves we made last year by adding new capabilities in digital out-of-home, event marketing, retail programming and brand experience creation.”
“I am truly excited to be working with Posterscope USA – an esteemed brand in our industry,” said Blair. “We have already signed clients including Colorado Lottery, Xcel Energy, Banner Healthcare, E-470, Wild Oats and Centura Health,” he said.
Posterscope USA is a full service out-of-home communications specialist and is part of Posterscope Worldwide, the largest OOH company in the world, with 38 offices in 20 countries. U.S. offices include Los Angeles, New York, San Francisco, Chicago, Atlanta, Denver and Dallas. Posterscope is at the vanguard of cutting edge developments in OOH such as digital, interactivity and experiential. Clients include Outback Steakhouse, adidas, CW and Motorola, among others. Posterscope USA is led by President Todd Hansen. Posterscope USA has two specialty units that include Hyperspace, a digital OOH specialist agency and The Brand Experience, Posterscope’s extension into experiential marketing, corporate events and exhibition communications.
About Aegis Media North America
Aegis Media North America, part of Aegis Group plc, is a group of media-centric diversified marketing services companies including: Carat, Vizeum, Isobar, Posterscope USA and Aegis Media Canada. Aegis Media North America offers clients a suite of integrated marketing solutions including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services and marketing analytics and consulting. For more information, visit www.aemedia.com.
Vice President, Director of Corporate Communications
Aegis Media North America