The Chicago Advertising Federation (CAF) announced today that Carla Michelotti, Executive Vice President, General Counsel of Leo Burnett Worldwide, will be awarded the 2009 American Advertising Federation (AAF) Silver Medal Lifetime Achievement Award. Established in 1959, the AAF Silver Medal award recognizes individuals who have made outstanding contributions to the field of advertising. This is only the second time the CAF has presented the award to a woman and the first time it has given this honor to an attorney.
The Chicago Advertising Federation presents individuals with this distinguished award as recognition for their efforts to further the industry standards while promoting creative excellence and social responsibility. Michelotti will receive the award at a special Chicago Advertising Federation luncheon on October 27 at Maggiano’s restaurant in downtown Chicago. Ticket and table information will be available at www.chicagoadfed.org or by calling the CAF at (847) 375-4728.
“It is huge honor to be selected by the CAF Board for this award, but I must share this tribute with not only the Leo Burnett legal department, but also with past and present Leo Burnett colleagues,” said Michelotti.
Michelotti has legal responsibility for the global Leo Burnett Group of companies, including government and community/industry affairs. She is a member of the Leo Burnett Worldwide Global Leadership Council, with legal responsibility for the range of legal issues impacting the business. Over her career, she has worked extensively with industry thought leaders and governments all over the world, confronting industry issues related to commercial speech, digital communication, and consumer protection. Michelotti is recognized as one of the industry’s foremost authorities on a broad scope of legal issues pertaining to all forms of commercial communication, including behavior marketing.
“The Silver Medal Award is the result of a lifetime of giving back,” says CAF Board and Silver Medal Award Committee Member Rocco Smeriglio, Partner of Yahoo! “Carla has always had the unique ability to see the unseen potential in something and capitalize on its strengths. Carla is one of those individuals you want on your side.”
Michelotti is a trustee of DePaul University and of the Illinois Equal Justice Commission and on the Boards of the National Advertising Review Council, the American Advertising Federation, The International Advertising Association, as well as the House of the Good Shepherd, Junior Achievement of Chicago and Athena International. She is a Fellow of the American Bar Association and Illinois State Bar association; a member of The Chicago Network; the Justinian Bar Association, The Chicago Bar Association and The Economic Club of Chicago.
Michelotti was chairman of the AAF in 2003–2004 and was influential promoting “connecting the dots” as internal branding within the AAF. As Chairman, she encouraged the organization to place greater focus on creative excellence by enhancing the Addy awards and also furthered the communication and sharing of recourses among the corporate, academic and club AAF members. In 2008 the AAF awarded Michelotti the Barton Cummings Gold Medal in recognition of her success as an industry leader.
Michelotti has received numerous other honors including the IAA Global Medal of Merit in recognition of her work promoting self-regulation and freedom of commercial speech. She was named to the Today’s Chicago Woman Hall of Fame in 2003; was named the “2003 Chicago Ad Woman of the Year” and was selected in 2004 as the DePaul University’s College of Law “Outstanding Service to the Profession” honoree, and in 2006 she was awarded the Justinian Society’s Award of Excellence.
About The Chicago Advertising Federation
The Chicago Advertising Federation, now celebrating more than 105 years of serving the Chicago advertising community, is one of the country’s largest advertising organizations. The CAF is dedicated to the growth of the advertising industry in the Chicagoland area. Representing more than 115 companies, the CAF works to increase diversity within the industry, and to educate members and the community on advances in the profession. The CAF is affiliated with the AAF, which advocates for the nations advertising industry.