GroupM, the world’s leading full service media investment management company, today announced a reorganization of the print units at its major operating companies.
The announcement was made by GroupM Chief Investment Officer Rino Scanzoni, who said the consolidation will affect all consumer magazine and national newspaper planning and implementation across Maxus, MediaCom, Mediaedge:cia and Mindshare in the U.S.
GroupM Print will be divided into two distinct teams. Each team will operate independently of one another with separate personnel and management in order to provide a clear separation of conflicting accounts.
The two teams will be headed respectively by Scott Kruse and George Janson, who each have more than 20 years of print planning and buying expertise. Both will be based in New York and will report to Jeanne Tassaro, COO GroupM Implementation, who has led the industry in making print a comprehensive strategic and tactical media agency skill set with more than 25 years experience with the medium.
As GroupM agency veterans, Kruse most recently served as director of print investments at MediaCom, while Janson headed print communications for Mediaedge:cia.
“This consolidation will enable us to provide best in class print planning and buying skills across all four GroupM media agencies,” Scanzoni said. “Combining these units will allow us to leverage our intelligence and scale to achieve the best value for clients.”
Scanzoni added that the consolidation will allow for the centralization of all marketplace intelligence and print tools, drive to more accountability and better research data, and more consistent training and career development for staff.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MediaCom, Mediaedge:cia and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.