DePaolis’ role is newly created to further the scope of the agency’s creative offering with a dedicated branding center of excellence. A hallmark of the phenomenal success and growth of Draftfcb Healthcare, the leading Interpublic healthcare network, is its client-focused commitment to anticipating needs and effectively executing campaigns across all communications channels.
“Over the years, many of our clients have requested our involvement earlier in the commercial development process, when compounds are in Phase II or III, but don’t require a full agency AOR,” says Dana Maiman, CEO of all Draftfcb operations in New York. “Integrating Diane with the team we will be building around her creates a unique capability, allowing us to anticipate and respond early and effectively to clients needs. We have been doing branding forever so we did not set up a ‘new’ division, as the goal here is to utilize, integrate and synergize the vast knowledge and depth of experience found throughout the Draftfcb Healthcare agencies.”
DePaolis was most recently a SVP, Creative Director at Y Brands in New York, responsible for global branding programs for pharmaceutical, biotechnology and consumer clients such as Merck, Allegan, Baxter, Takeda, The Gap and Johnson & Johnson. Prior to Y Brands, DePaolis was a Partner at G2 Worldwide, where she directed the branding design strategy, development and implementation for clients such as Ramada Worldwide, McAfee Security, Underwriters Laboratories and Kmart.
According to Rich Levy, EVP, Chief Creative Officer of Draftfcb Healthcare, “Diane is one of the leading authorities on brand identity development. Her proven approach and process is based on creating the essential elements, systems and guidelines needed to create a compelling brand experience. We are absolutely confident that Diane will lead the way in developing new and equally successful branding campaigns for our clients.” DePaolis will report to Mr. Levy.
About the Draftfcb Healthcare Network
With more than 30 years of experience marketing to healthcare professionals, Draftfcb Healthcare produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, video production, strategic planning and media services. Draftfcb Healthcare’s high-energy, diverse culture and global network have enabled it to strengthen its relationships with an extensive client roster, including Gilead, Boehringer Ingelheim, Bristol-Myers Squibb, GlaxoSmithKline, Medtronic and Merck. It was named “Agency of the Year” by Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007. In 2010, it was named Most Creative Agency by Medical Advertising News. Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, Draftfcb Healthcare has other full-service, multichannel healthcare agencies, including AREA 23 and NeON, as well as units focusing specifically on managed markets and medical education. For more information, visit www.draftfcbhealthcare.com.