What is an effective way the advertising community can attract a more diverse workforce? The 4A’s, partnering with member agencies, is paving the way for multicultural students focused on advertising by providing $100,000 in financial support. Ten students will receive a $10,000 scholarship as part of the 4A’s Foundation cornerstone scholarship program, Operation Jumpstart.
4A’s agency partners supporting Operation Jumpstart include BBDO Worldwide, Campbell-Ewald, Deutsch Inc., DraftFCB, Grey Worldwide, JWT, Leo Burnett USA, Publicis USA, Saatchi & Saatchi and TBWA. In addition, Archer-Malmo, Davis Elen and RPA have also contributed to Operation Jumpstart.
The outstanding students chosen are:
|Georgette Blay||The Portfolio Center||Art Direction|
|Jorge Brieva Navarro||Miami Ad School||Copywriting|
|Bianca Clyburn||The Creative Circus||Art Direction|
|Adrianne Hill||Miami Ad School||Copywriting|
|Morgan Hsueh||The University of Texas at Austin||Art Direction|
|Melissa King||The Portfolio Center||Art Direction|
|Mauricio Perez||VCU Brandcenter||Art Direction|
|Patrick Que||The Creative Circus||Art Direction|
|Karla Saldana||Pratt Institute||Art Direction|
|Agustin Sanchez||Art Center of Design at Pasadena||Copywriting|
About 4A’s Foundation and Operation Jumpstart
The 4A’s Foundation was founded in 1997 with the goal of attracting multicultural students to study advertising at the college and graduate level. It has received more than $2 million in contributions from member agencies and industry-related organizations. Operation Jumpstart, which is in its fourth phase, provides selected college and post-graduate students attending select portfolio schools who are studying art direction and copywriting. It is funded by grants from 4A’s member agencies and matched by the foundation.
About the 4A’s
The 4A’s (American Association of Advertising Agencies) is the national trade association of the advertising agency business and provides leadership, advocacy and guidance to the industry. The management-oriented association, founded in 1917, helps its members build their businesses and acts as the industry’s spokesperson with government, media, and the public sector. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies across the country. More than 1,200 member agency offices served by the 4A’s employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising.