Agency Group Receives Overall Excellence Award for adidas’ Brotherhood Campaign
Aegis Media North America announced today that its units Isobar and Carat have received the Award for Overall Excellence by the Mobile Marketing Association for its work on the adidas Brotherhood campaign.
Isobar and Carat partnered to develop this award-winning mobile campaign, designed to build the adidas brand and drive traffic to adidasbasketball.com. The agencies worked with adidas to record a series of personalized text messages and phone calls from NBA stars. The campaign included print, outdoor and TV and invited consumers to opt into a program that allowed them to access messages from basketball stars Kevin Garnett, Tim Duncan, Chauncey Billups, Dwight Howard and Gilbert Arenas. Fans were also able to send player messages to their friends and use their mobile device to receive store coupons.
Gene Keenan, vice president of mobile strategy, Isobar Global said: “The campaign had a direct effect on brand equity metric and we were excited to prove the validity of this program,” Keenan added: “adidas continues to be a leader in utilizing innovative technology. Their passion for mobile has been inspirational for brands across a variety of industries.”
About Aegis Media North America
Aegis Media North America, part of Aegis Group plc., is a group of media-centric diversified marketing services companies including: Carat, Vizeum, Aegis Media Canada (Carat Canada, Mindblossom and Genesis Vizeum), Copernicus, Velocity Sports and Entertainment, Vivid Marketing, Posterscope USA (The Brand Experience and Hyperspace) and Isobar (Freestyle Interactive, Ammo Marketing, iProspect, Molecular and bluestreak). Aegis Media North America offers clients a suite of integrated marketing solutions including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services and marketing analytics and consulting. For more information, visit www.aemedia.com.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
Vice President, Director, Corporate Communications
Aegis Media North America