In True Holiday Spirit, Chicago Ad Agency Foregoes Client Gifts, Instead Hits Chicago Streets With "Carols for Kids"

Second Annual Public Caroling Event on Thursday, December 15th Travels Through Chicago Loop to Michigan Avenue’s Pioneer Court to Benefit Children’s Charities

Last year Chicago-based independent advertising agency Schafer Condon Carter (SCC) established a new Holiday tradition. Instead of spending thousands on jackets or fleece sweatshirts for client gifts, they decided to donate not just the money, but their time, energy and singing voices as welland “Carols for Kids” was born. On a cold and windy December day, the agency’s 60 employees took to the streets to carol and cajole passersby, complete with a Santa and Elves to raise money. Their trek on Chicago Trolley buses through the Chicago Loop culminated in front of the WGN Radio Showcase Studio on Michigan Avenue. All in, they raised nearly $10,000 from pedestrians, clients and listeners.

This year, on Thursday, December 15, from 11am to 1:30pm, the agency’s 75 employees, as well as some clients and friends of the agency will again sing their way through Chicago’s Loop to Michigan Avenue’s Pioneer Court, where they have worked out a partnership for a live event and radio broadcast on WGN Radio to benefit the McCormick Foundation via the WGN Neediest Kids Fund.

The broadcast on WGN will include carols and entertainment from Chicago Blackhawks national anthem singer Jim Cornelison and forward Daniel Carcillo, the Chicago Gay Men’s Chorus, WGN Radio’s Orion Samuelson and more. Donations to the Neediest Kids Fund will be accepted on-site during the event and online at

“We’re excited to take this event to the next level this year and raise a significant amount of money for children’s charities,” said Schafer Condon Carter CEO, Tim Condon. “In this time of need for so many families, we believe this is truly in the Holiday spirit. Our entire staff, as well as our clients and partners support us in our efforts, and we hope to have many of them joining us on Michigan Avenue for the event.”

About Schafer Condon Carter
Schafer Condon Carter (SCC) is recognized as one of the top independent advertising agencies in the United States. SCC has built its success by challenging the status quo and delivering a tightly orchestrated, fully integrated brand vision for its clients across an infinite set of consumer touch points. A simple mission drives the agency’s entrepreneurial spirit and aggressive, growth-oriented culture: “Think Again.” SCC’s client roster includes: Allen Edmonds, Armour-Eckrich, Beam Inc., Brunswick Corp., Campbell Soup Co., ConAgra Foods, Farmland Foods, General Mills, Land O’Lakes, National Pork Board, New Chapter Organics, Rotary International and Solo Cup. The agency’s wholly owned network includes SCC Grossman Public Relations and SCC Digital. For more information visit

Primary Contact:
Liane Adduci
(312) 994-2451
[email protected]