4A’s 2017 CreateTech to Examine A.I. and Creativity

NEW YORKOct. 9, 2017 /PRNewswire/ — The 4A’s, the leading trade association representing the advertising agency business, will host its seventh annual CreateTech conference on Thursday, November 9 in Los Angeles, CA.

The conference – hosted at Deutsch’s 48,000-square-foot production facility for its in-house production company, Steelhead – promises to tackle a key question for industry players looking to expand into their digital toolkit: How is A.I. used in advertising and marketing today and how will it be used in the future?

“CreateTech’s A.I. theme next month is well-timed,” said Chick Foxgrover, 4A’s chief digital officer. “We have seen what is possibly just the start of an ‘agency A.I. arms race’ with large networks like J. Walter Thompson and Publicis announcing their plans for company-wide A.I. tools and MDC launching an A.I. consultancy. It’s a new frontier and we at the 4A’s are excited to present CreateTech as a space where agencies can spend time to learning about A.I., how to apply it today and anticipate future opportunities to merge A.I. into their creative processes.”

This year’s CreateTech speakers include:

  • Ari Popper – CEO and Founder, SciFutures
  • Catherine Findiesin Hays – Executive Director, The Wharton Future of Advertising Program
  • Chick Foxgrover – Chief Digital Officer, 4A’s
  • Joel Sucherman – Senior Director of Digital Products, NPR
  • Karin Giefer – Executive Creative Director of Applied Data, frog
  • Marla Kaplowitz – President & CEO, 4A’s
  • Mathew Ray – Technology Director, Google Creative Lab
  • Winston Binch – Chief Digital Officer, Deutsch North America

For the full agenda and the complete list of CreateTech 2017 speakers, visit createtech.aaaa.org

The 4A’s is also offering attendees – and even those who cannot attend – an opportunity to extend their learning with the Conference Learning Pack – three sessions that provide additional knowledge of topics that will be discussed at next month’s CreateTech. The Conference Learning Pack includes sessions led by Tom Morton, SVP, Strategy, R/GA; Jeffrey Lancaster, Head of Product, Decoded; and Andrew Bosworth, VP, Ads & Business Platform, Facebook. See more details on the Learning Pack, available to 4A’s members and non-members.

About 4A’s CreateTech
The 4A’s founded the CreateTech conference in 2010 to provide a forum for technologists primarily working in advertising, but it is also for anyone with a technology background who works in a creative enterprise. Speakers come from both inside and outside the advertising industry, and the CreateTech audience is made up of professionals in advertising and other tech-driven creative fields, such as digital strategy, interactive experience or product design and other industries.

About the 4A’s
The 4A’s, founded in 1917, is the leading authority representing the marketing communications agency business. It provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. It serves 740 member agencies across 1,400 offices that control more than 85 percent of total U.S. advertising spend. The 4A’s is committed to protecting the best interests of its members, their employees and the industry at large. Its benefits division insures more than 164,000 agency professionals, and the DC office advocates for policies that best support a thriving advertising industry. With its best-in-class learning and career development programs, the 4A’s and its foundation fuel a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. For more information, please visit www.aaaa.org

Nikki Kria
Havas PR
Tel. 646-643-2948