4A’s Advertising Assurance Forum 2018 Report

On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.
John Sheehy, Global President of Starcom and Marla Kaplowitz, President & CEO of the 4As, hosted the forum which included CXOs, and leaders of ad operations, digital technology, and research, as well as marketers and vendors.
In this report, we highlight topics covered at the March event including the importance of engaging the dialogue regarding consumer safety, advertising assurance, and the ongoing challenges the industry faces.

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