Given the important role agency search consultants play in helping clients and agencies find the right partner, the 4As is pleased to have partnered with the ANA on Best Practice Guidelines for Agency Search Consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all involved.
Related Resources
Agency Search Consultants List
The 4As is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
4As 2025 Billing Rate Benchmark Survey: Agency Hourly Billing Rates
A comprehensive industry report revealing agency hourly billing rates across geographies, departments, and agency sizes.
Paper
Agency Compensation & The Transparency Trap: Where to Draw the Line
This report examines the findings of an October 2024 study highlighting the ongoing industry debate about transparency and offering a path forward for more effective, value-based compensation approaches.
