June 27, 2018 (New York)—The 4A’s, the leading trade association representing the advertising agency business, today announced that Courtney Cotrupe, president of Partners + Napier, has been named chair of the NY State Council. She succeeds Bill Murtha, recently retired CEO of Roberts Communications, which was acquired by Partners + Napier in October 2017.
The New York State Council is part of the 4A’s Eastern region, and represents 16 member agencies with approximately 700 employees. The Council’s purpose is to connect members in a given geographic region to one another, providing a forum to address common issues and collectively strengthen the ad business overall.
“For the past ten years Bill Murtha was the linchpin keeping agency members connected in upstate NY. With the support of Dean Raymond Shady at St. John Fisher College in Rochester, NY, Bill initiated the Council’s signature event — ‘Agency Transformation’ — an event the Council’s new chair intends to continue. We thank Bill for his dedication, leadership and hard work and wish him all the best,” said Harley Griffiths, senior vice president of Agency Relations & Membership at the 4A’s. “We believe Courtney is the perfect choice to succeed Bill. She has the experience, commitment and leadership skills to help the 4A’s and her agency peers enhance and fortify our industry to best meet the complex and rapidly changing needs of marketers.”
Cotrupe is very familiar with the 4A’s, having served on its Account Leadership committee for several years. She has more than 18 years of agency experience, having started her at career at Ogilvy & Mather in New York City in 2000. She returned to her hometown of Rochester, New York in 2003, where she started working at The Wolf Group. That is where she met Sharon Napier, co-founder and CEO of Partners + Napier. Cotrupe, in fact, was one of the agency’s original employees when Partners + Napier was launched in 2004. As she helped the agency grow into a national force with global reach, she quickly rose through the ranks to assume the role of president in late 2017.
Said Cotrupe, “Taking on this role at the 4A’s is both an honor and responsibility I take seriously. As an industry we have much to grapple with, from the continued push for diversity and gender parity to recruiting and retaining top talent to evolving agency models in a time of frequent disruption. I’m excited to work with and be inspired by my fellow Council members and the agencies we represent to help drive the ad industry forward in New York State and beyond.”
New York State Council – Governors at Large
Mr. Doug C. Bean, Eric Mower + Associates/Buffalo
Mr. Aaron Hugo, PinckneyHugoGroup
Mr. Peter Infante, Butler/Till
Mr. Steve Johnson, Riger Advertising Agency, Inc.
Ms. Kimberly Jones, Butler/Till
Michael Osborn, Catalyst
Mr. Doug Pinckney, PinckneyHugoGroup
Mr. Gregory Smith, Jay Advertising
Mrs. Christine Susan Steenstra, Eric Mower + Associates
About the 4A’s
Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow. 4A’s Benefits division insures more than 160,000 employees and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at www.4as.org.