4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s joins advertising trades, including the American Advertising Federation (AAF), Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Network Advertising Initiative (NAI), to oppose an opt-in requirement for the California Consumer Privacy Act (CCPA) versus the current opt-out requirement.

Read the full comments below.

Download 4A's | Joint Ad Trade Group Opposition to California's AB 1760