4A’s Joins Advertising Trades to Voice Concerns Over the Illinois Data Transparency and Privacy Act

The 4A’s joins advertising trades, including the American Advertising Federation (AAF), Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Network Advertising Initiative (NAI), to voice concerns over HB 3358, the Data Transparency and Privacy Act, in Illinois.

While our members strongly support the legislature’s intent to provide consumers enhanced privacy protections, we are concerned that HB 3358’s overbroad definition of “personal information,” the right to know provision pertaining to third parties, and the private right of action are unworkable for businesses that rely on data for the online advertising that fuels free and low cost services. These provisions could seriously impede Internet business in Illinois, hurting both consumers and the state’s economy. For these reasons, we oppose the bill.

Read the letter submitted below.