4A’s Joins With Advertising Trades Expressing Concerns With Proposed Privacy Legislation In Texas That Fails To Distinguish Between Pseudonymized Data And Personally Identifiable Information

4A’s joins advertising trades, including the American Advertising Federation (AAF), Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Network Advertising Initiative (NAI), to express concerns with proposed privacy legislation in Texas that fails to distinguish between pseudonymized data and personally identifiable information.

Learn more about the Texas Consumer Privacy Act and Texas Privacy Protection Act, as well as joint ad trade support for a strong national standard that protects consumer privacy.

Read the letter submitted below.