As many are well aware, California passed an unprecedented, comprehensive privacy bill late last year. The legislation, known as the California Consumer Privacy Act (CCPA), passed the California Senate and Assembly in fewer than five days, with very little deliberation.
The CCPA contains many ambiguities and internal contradictions, making compliance obligations a complex challenge.
In January, the California Attorney General’s Office began hosting a series of public hearings to hear feedback on the legislation.
On Wednesday, February 13, 4A’s SVP, Government Relations Alison Pepper delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the legislation. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.