4A’s Resources & Guidance Papers

4A’s Agency Search – the searchable database of 4A’s member agencies, now with links on cmocouncil.org and ana.net (please be sure to keep your agency’s information current)

Accounts in Transition – compiled by MediaRadar provides a list of publicly announced account moves, beginning Q3 2019

Accounts in Review – a predecessor to Accounts in Transition providing the same publicly available information on account moves

New Business Activity Tracker – a central location for R3’s New Business League reports

Agency New Business Report – RSW/US


4A’s Guidance Papers

4A’s 2019 New Business Activity and Resources Survey Report

4A’s Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance

Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Process

ANA/4A’s Guidelines for Agency Search

ANA/4A’s Agency Reviews for Project Work Guidance Considerations

Agency Selection Briefing Guidance

Standardized Agency New Business Questionnaire