4A’s StratFest 2019 Jay Chiat Award–Winning Case Study: Global Strategy

John Antoniello, VP–Senior Group Creative Director, Publicis Sapient
Jennifer Berry, Managing Partner/Account Lead, Publicis Sapient

Changing media representation can change lives. Changing the way women are depicted in media and advertising depends as much on changing who’s in front of the lens as who’s behind it. The campaign aimed to broaden representation to represent all shapes, sizes, body types, ideas of femininity, skin color, skin and body imperfections, and ability.

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