4A’s StratFest 2019 Jay Chiat Award–Winning Case Study: Nonprofit

Hilary Lund, Colle McVoy, Jackson Hole Travel & Tourism Board

97% of the land around Jackson Hole, Wyoming, is protected, which is a big attraction to the 3.2 million visitors every summer. But this massive influx creates tremendous wear and tear, which has escalated as more visitors like to show off their travels on social media. The solution: a campaign to “Tag Responsibly” and “Keep Jackson Hole wild.”

“Sustainable tourism is an issue that goes far beyond Jackson Hole’s borders. It’s a global issue, not just for mountain towns but anywhere with foot traffic, monuments, and churches.”

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