The 4A’s strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.
A complete list of our recent surveys is provided below as well as what’s in development this year. The list provides links to learn more of each completed study as well as the opportunity to request copies of each report and access to the digital dashboard where available. Please note that access to 4A’s survey data may be limited to specific individuals/roles in the agency.
Thank you for your continued support and participation in sharing data to ensure the surveys are substantive, informative, and, most importantly, timely.
Name: | Practice Area: | Month of Release: | Completion Status: |
Analysis of Agency Costs | Finance | In Development | In the Field |
Media Compensation Survey | Finance | In Development | In Development |
Employee Compensation Survey | HR | In Development | In Development |
Employee Benefits Overview | HR | In Development | In Development |
2025 Planned and 2024 Actual Salary Increases | Finance | In Development | In Development |
Name: | Practice Area: | Month of Release: | Completion Status: |
New Business Activities & Resources | New Business | Feb 2023 | Completed |
Diversity Survey | Human Resources | June 2023 | Completed |
Billing Rate Benchmark Survey (a.k.a LBR) | Finance | October 2023 | Completed |
2023 Employee Compensation (a.k.a Salary Survey) | Agency Management | November 2023 | Completed |
2024 Planned & 2023 Actual Salary Increases | Agency Management | December 2023 | Completed |
Name: | Practice Area: | Month of Release: | Completion Status: |
2023 Planned & 2022 Actual Salary Increases | Finance | Dec 2022 | Completed |
2022 Employee Compensation (a.k.a. Salary Survey) | Agency Management | Nov 2022 | Completed |
2022 Employee Benefits Overview |
Human Resources | July 2022 | Completed |
Name: | Practice Area: | Month of Release (2021): | Completion Status: |
Training within 4A’s Member Agencies* | Human Resources | April 2021 | Completed |
Labor Billing Rates | Finance | August 2021 | Completed |
Health Plans within 4A’s Member Agencies* | Human Resources | October 2021 | Completed |
Return to Office | Agency Management | November 2021 | Completed |
Employee Compensation (Salary) | Human Resources | November 2021 | Completed |
Planned Salary Increases for 2022 and Actual Increase 2021* | Finance | December 2021 | Completed |
Diversity in Agencies* | Human Resources | December 2021 | Completed |
*For those surveys with no links provided, please contact Helen Miranda for further information.
Name: | Practice Area: | Month of Release (2020): | Completion Status: |
Employee Benefits Overview | Human Resources | March | Completed |
Analysis of Agency Costs | Finance | June | Completed |
Employee Compensation (Salary) | Human Resources | November | Completed |
Management Benchmarks | Finance | December | Completed |
Diversity Survey | Human Resources | September | Completed |
Return to Office | Agency Mgt. | September | Completed |
Agency Growth | Agency Mgt. | September | Completed |
Organizational Design | Agency Mgt. | October | Completed |
MIEs are quick-turnaround surveys/polls that are typically initiated at the request of 4A’s members on topics of interest. Each MIE consists of a limited number of questions and are designed to provide a response to members within a 2-week period.
Digital natives are not digitally exclusive, as Gen Alphas enjoy the in-store shopping experience just as much as online US. 27th February 2024: Assumptions about Generation Alpha (6-16 year-olds) may need to be upended as research finds these digital natives are far from digitally exclusive, with the vast majority enjoying shopping in-store (78%) almost […]
Find out the top 2024 Super Bowl ads and why, according to 4A’s Research annual Super Bowl Survey.
This 2023 4A’s survey report offers insights into salary increases paid to employees across all size member agencies. The data was collected between October and November of 2023, aiming to provide members with reliable and industry-relevant information on salary increase information for 2023 and planned salary increases for 2024. Additionally, the report provides comparisons where […]
The 4A’s 2023 Employee Compensation Survey Report (a.k.a. Salary Survey) is now available. Request to Purchase PDF Report + Digital Dashboard ($875) Request to Purchase PDF Report Only ($675) This 2023 Employee Compensation Survey Report provides 4A’s member agencies reliable and statistically relevant salary comparables by market. The study reports information on base salaries and […]
We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]
GARM recently published Volume 5 of the GARM Aggregated Measurement Report on platform transparency, which aims to help marketers and agencies address investment considerations around content safety. The four core questions the report examines are: How safe is the platform for consumers? How safe is the platform for advertisers? How effective is the platform in […]
Now Available! 4A’s 2023 Diversity in Agencies Survey Report The 4A’s continues to advocate for the business imperative of diversity, equity, inclusion and belonging within the industry. While we’ve seen progress in some areas, we know that remaining steadfast and accountable to DEIB commitments helps us continue to take meaningful action towards creating sustainable […]