Biennial Conference to Take Place on October 30 in NYC
NEW YORK CITY (October 9, 2018) – The 4A’s, the leading trade organization for marketing communications agencies, will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.
The Agency Communications Summit will provide critical insights for agencies in how to build and maintain the most productive relationships with their media counterparts.
“The role of the corporate communications in media coverage has never been more hotly debated,” said Jeremy Miller, Chief Communications Officer, McCann Worldgroup, who serves as co-chair of the 4A’s Agency Communications Committee. “The way journalism is delivered and consumed is changing every day, which makes our ability to advocate for the success of our agencies and the work we create increasingly complex. We need to be deeply engaged with the journalists who cover the advertising, marketing and media industries and understand their process for reporting on our business.”
In addition to “Get to Know” sessions with top trade journalists, the program also offers a comprehensive exploration of the critical topics facing communications professionals and their organizations, from cutting through the 24-hour news cycle to messaging in the #MeToo movement, the importance of PR to agencies, new business and the creative process, as well as the influence of social media.
Keynote speakers will include Charles Day, founder of The LookinGlass; Michelle Guida, Assistant Secretary, Bureau of Public Affairs, U.S. Department of State; and Keith Reinhard, Chairman Emeritus, DDB Worldwide.
For more information on the Agency Communications Summit, please visit: http://agencycomm.aaaa.org
About the 4A’s
Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow. The 4A’s Benefits division insures more than 160,000 employees, and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at www.4as.org.