21 Trend Driven Opportunities for 2021

Trendwatching outlines 21 curated opportunities that will provide guidance and inspiration to build new products, services, and campaigns in the new year.

A few trends that stood out:

  • 15-minute Cities: Boost urban well-being and community
  • Virtually Grounded: Reimagine gatherings for today’s mixed reality
  • Old Spice: Expand expertise by hiring older talent
  • Talent Transfer: Care for employees, even after departure
  • Norm Recalibration: Accept, embrace, and run with new norms.

Examples of how brands are embracing and implementing each trend are included.