84% Less Fraud in TAG-Certified Distribution Channels, Study Shows

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released an updated analysis by The 614 Group that shows a reduction in fraud of more than 84 percent in TAG Certified distribution channels, compared with the broader industry average.

Click here to view the full press release issued by the Trustworthy Accountability Group and announced at the Consumer & Brand Digital Safety Summit on November 8.