General Information
Position Title: EVP, Integration, Program Management & Innovation
Practice Area: Cross 4As
Reports to: CEO
Category: Exempt
Location: US Hybrid
Date: March 2026
Salary: $275,000 – $295,000
Position Background
The 4As is the voice of the agency community across America. The global ad industry is set to pass $1 Trillion in spend this year. The US is set to have $491 billion of that spend. And represent 20% of US GDP. So, to be the voice of the industry is a real and unique honor. The things we do, stand for, and advocate for shape the direction of our industry. Over a 108-year history the 4As has gone from reacting to member organization needs and key industry topics to the organization today which must set agendas, continually represent the broad agency community, and amplify its constituents’ voice in a more complex ecosystem of brands, platforms, creators, technology solutions and clients.
Position Overview
This role will relieve senior team members from driving execution and free them to spend more time on (member) value creation, avoid duplicative/ redundant processes, quicken our route and reaction to market, ensure end to end compliance, federate partner platforms and propositions for engagement and revenue realization. This role is an accelerant and growth enabler.
The integral components of the role will include:
Program Management: delivers best in class execution across every and any channel
Innovation: enabling amazing experiences whether built internally or with partners with future-forward leverage of technology, CX, human ingenuity and operational expertise.
Technology: ensuring our overall technology and platform adoption remains best in class
Ensuring that this team works in an integrated manner. Ensure the team holds a view of key activities across the 4As. a) strategic operations programs b) tactical activations
Position Responsibilities
This is a new role for the 4As. And a critical one. Until now, the individual Practice Leads have led operations, working with the Communication & Events team to ‘stage, publish and communicate’ their respective initiatives. This was a vertical delivery model. Great for getting things executed. However, this approach encourages siloes and isn’t designed to offer the flexibility and the operational muscle memory we will need in a faster changing industry.
As our industry accelerates, we have the opportunity and imperative to further evolve our delivery: integrated planning, standardized processes, integrated activities – making us smarter and affording us the ability to generate amplification around key go to market topics. This will help us to restate our relevance and impact to an industry which is transforming and re-finding itself.
You will help us become more agile. Learn. Pivot. And constantly improve! And you will free senior resources – ELT / SLT / SMEs – to deliver value, content, programming, to deliver more member value and also accelerate growth for the 4As.
We will now move to an era of horizontal operations. Where we will have a team looking across the organization. Still delivering with excellence, but also integrating, scaling, connecting, simplifying, the work we do.
This is the genesis of the Integration, Program Management + Innovation business unit.
Central Operations – core leadership:
The EVP will lead end to end delivery across the 4As and over time this team will become the operational brains trust of the organization.
The EVP will maintain a horizontal visibility of all activities and flag to the CEO and ELT where activity should be reviewed
The EVP will work with the ELT to develop a clear agenda of our operational priorities. These will be the key activities we need to deliver across the year. This will be calendarized and reviewed at least quarterly. This will be the heart of the organization operating in lockstep.
You will be the leading voice in the company for all things operations and delivery focused. This means that you will lead the vendor relationships directly or in partnership with the ELT members
Process & execution:
The EVP will establish a connected and common way of working across the 4As. From briefing, to technology adoption, to executing programs and events, to co-building our approach to measurement. The EVP will ensure that the 4As adopts a common and smart way of working. A smart way of building this muscle memory .
The EVP will also set up programs for the most strategic workstreams and be the strategic owner of how we deliver as a company.
Technology & Build Partners:
The 4As receives multiple invitations to trial, try, and understand new technologies planned for general market or already on the market, but typically not scaled. This is valuable to the 4As because it is our way to stay connected to products, platforms and propositions which could become the next Monday.com (example only)
We will centralize these invitations and relationships with build partners through the innovation team.. This will mean the 4As innovation pulse is centralized and can then be more easily leveraged. It also means our view of now and next technology partners is owned by one team. And as we integrate and build our products and experiences it will be easier for us to leverage from one place.
The innovation team will also be the catalyst for technology introductions within the 4As
CRM, Predictive modelling and Tech solutions:
You will oversee the technology team developing our CRM solution across the Salesforce / Nimble platforms. You will maintain oversight of our data lake work. You will also provide support in mapping out comprehensive data and business process integration work with them to deliver a high level of data recency and fidelity in our systems.
We will continue to focus on building a ‘near time’ data view of our members. We will look to optimize and aggregate data sources into the underlying datalake. For this we will need to develop and track against a coherent data strategy. You will work with your technology team – taking inputs from ELT and other stakeholders – to define our data strategy. You will ensure the necessary inputs and requirements are captured by your ELT partners (Members as priority)
You will also oversee that our data strategy accounts for full prospect data sources and activation across all channels.
As we build out wider technical solutions for our members (& to a lesser extent) non-member programs and services, you will ensure coherency, and smart development choices based on real needs and the longer term data strategy.
Capacity management: planning and prioritization:
With your ELT you will ensure that we maximize the capacity of our people in the company to focus on the most important work. . On an ongoing basis, you will be responsible for us focusing on strategic value creating work.
You will level-up our use of internal platforms such as Asana and implement a common and deep usage of tools across the organization. Non-compliant platforms will be stood down with the full support of the CEO and ELT. A smart model of execution requires one adhered to the toolset. You will define our toolset.
Similarly, as new tools become available you will lead the assessment and adoption inside the 4As – working in partnership with the ELT.
Measurement:
- To ensure that everything we do is measured
- To ensure that KPIs across the organization are set, make sense and roll back up to macro KPIs set by the CEO … working with the respective leads
- To bring a new voice of the 4As through the impact we are creating for our members (through measured activities)
Management:
You will assist in
- Weekly ELT meetings
- Board meetings
- Quarterly Foundation board meetings
- Strategic product reviews (Once the Product BU is stood up)
- Attending events and experiences: supporting the execution through project management and assessing whether working practices can be optimized
You will drive :
- Regular 121s with your team – at least weekly
- Quarterly operational debriefs with the ELT and bring learnings to the CEO
- Monthly build / technology partner reviews with your team
- The connected operations of the organization. Over time this will become a valuable intelligence layer of the business.
- You will attend member specific member forums – agreed with the CEO – to ensure you have direct periodic input on what members want and need
- Aligning and sharing visibility with Shared Services, you will interface with legal counsel relative to executional-specific operations and delivery
Program Focus:
- Program, process & SLA development for data update
- Business process development for data capture
- Data lake processes and SLAa
- Build partners: Trail / build / demos / member invitation program
- Sales Force new capability deployment and training
- Cross organization activity measurement
- Pilots and proof of concept: End to end oversight and delivery
- Core 4As events – operational support
- Core 4As product portfolio delivery (transition from current practice lead model)
- Sales support: process to data support
Position Requirements
- 20+ years of advertising and marketing industry experience, preferably with relevant experience at an advertising or media agency
- If the candidate resides in the New York area, this position will then be considered a Hybrid role
- Proven track record of successful agency and / or client operations at scale
- Extensive experience in working with industry, technology and creative partners
- Knowledge of data systems, CRM systems and data projects
- Ideally experience of running long term data projects
- Technical project and program management experience
- Scrum master, Prince or other PM methodology experience
- A love of technology and can demonstrate having had broad technology exposure
- Experience of technology adoption and tracking
- Operational/user proficiency in CRM systems (sales force), data analysis, and sales operations
- Familiar with the full digital mix (formats) and ecosystem (platforms and digital / social neighborhoods)
- Familiar with surveys, events, research, campaigns and all other areas of marketing
- Extensive network of industry contacts with the ability to engage C-level executives and decision-makers
- Outstanding negotiation, communication, and presentation skills
- Comprehensive understanding of the advertising industry and on-going student of new developments impacting it
- Highly organized, able to juggle multiple priorities to the VERY HIGHEST LEVEL
- Ability to work independently
- Has experience of leading experienced / c-suite team leads and peers
- Strong team player, ‘next level’ collaboration skills with others regardless of location
- Capable administrator who can assume a wide range of responsibilities and effectively execute multi-faceted projects – s/he must be able to lead their team of Project Manager by doing.
- Willingness to travel occasionally for meetings and industry events
About the 4As
A 501(c )(6) non-profit association
We focus on core values of Passion, Agility, Curiosity and Collaboration as we partner together to support and champion 4As members to help their business thrive as we also strive to move the industry forward.
- Great team with strong mission and energy
- Summer Fridays
- Week off between Christmas & New Year Holidays
- Enviable work/life integration
- Volunteer Days
What We Do:
Our mission is to empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. Our promise to our members? We aim to be an indispensable resource that is as accessible as their own agency team.
We are dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. And we champion the infinite power of creativity and value agencies bring in driving business growth and powerful cultural change. The 4As drives business. With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow.
The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects rising talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
The 4As is an equal opportunity employer. We are committed to a work environment that supports, inspires and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristic.
