General Information
Position Title: Manager, Events
Practice Area: 4As Inc.
Reports to: VP, Conferences & Events
Category: Exempt
Location: New York/Hybrid
Date: March 2026
Salary: $75,000 – $85,000
Position Background
The 4As is the voice of the agency community across America. The global ad industry is set to pass $1 Trillion in spend this year. The US is set to have $491 billion of that spend. And represent 20% of US GDP. So, to be the voice of the industry is a real and unique honor. The things we do, stand for, and advocate for shape the direction of our industry. Over a 108-year history the 4As has gone from reacting to member organization needs and key industry topics to the organization today which must set agendas, continually represent the broad agency community, and amplify its constituents’ voice in a more complex ecosystem of brands, platforms, creators, technology solutions and clients.
Position Overview
The 4As is seeking an enthusiastic, self-directed, collaborative and data-informed Events Manager to join the Content, Digital & Brand business unit. The Events Manager will report to the VP of Conferences & Events and will co-plan and manage the production of in-person and virtual events. The Events Manager will help plan and execute flawless event experiences for attendees; you will, among other things, partner with team members to execute event logistics, manage speaker relationships, and partner with the Partnerships team on sponsorships and practice leads to inform and implement holistic strategies for our events. Success in this role requires a deep understanding of event operations, provide excellent project management skills, maintain a keen eye for compelling and innovative event strategies, and possess a passion for continuous improvement. This person will need to have an entrepreneurial nature to try new and different things with minimal direction but will collaborate well with others. Overall, this role will be challenged to push boundaries, propose and execute new ideas, and establish best practices.
Qualities essential to thrive in this role:
- Strong communication and organizational skills
- Attention to detail and follow through
- Competency to manage multiple priorities simultaneously
- Collaborate with the rest of the marketing team as well as the broader 4As team
- Ability to exercise confidentiality and discretion
Position Responsibilities
Core responsibilities and tasks include:
- Full ownership of event execution, logistics and operations.
- Independently manage venue coordination and on-site logistics including catering, signage, hotel, photography and on-site staffing.
- Own event speaker management process from end-to-end. Manage speaker communication processes as well as handle any necessary follow ups to ensure the event timeline is being met.
- Partner with VP of Events & Conferences and EVP, Content, Digital & Brand to align with key stakeholders across event strategies.
- Develop and lead project timelines and event production workflow in coordination with VP of Events, VP of Marketing, and Project Manager.
- Drive best practices for live event strategy and selection, including promotion, giveaways, branding, on-site experience and messaging.
- Manage event registration and badging to ensure a smooth process for members and industry registrants while addressing any issues.
- Organize and maintain a list of in-house event supplies and inventory. Identify, gather and ship required materials needed for event implementation.
- Manage the event marketing calendar.
- Partner with the marketing team on: digital demand generation to ensure events achieve registration and attendance goals; on-site signage and creative needs; post-event follow-up.
- Assist VP of Events with event budget tracking and processing of vendor invoices.
- Partner with VP of Events to ensure the necessary event reporting – registration, timeline, status, budget, post-event reporting, etc.
- Build processes for repeatability and scalability of events activities.
- Think big to deliver new ideas and creative approaches to constantly improve the experience.
- Drive and deliver best practice documents and process improvement documents.
Position Requirements
- 7+ years of events operations experience; specifically:
- Delivering live event programs (300+ attendees) that align to the customer journey and registration goals
- Managing engaging high-profile virtual event programs (100+ attendees)
- Facilitating cross-functional interactions to create, plan, and execute events
- 2+ years Salesforce (or similar CRM database platform) experience.
- Excellent project management skills; able to hit deadlines and manage numerous events throughout the year.
- Capability to move easily between generating big, creative ideas and driving ongoing process improvement.
- Proven analytical and data-driven decision-making capabilities shown to drive metrics and benchmarks to ensure continuous improvement in process and results.
- Demonstrated ability to perform well in a highly dynamic and rapidly changing environment with a positive attitude, collaborative spirit and creative thinking.
- Stays up-to-date with marketing, industry and event trends.
- Competency with project management software and other event management products.
- Experience with production management and media management including tools such as Adobe Suite preferred.
About the 4As
A 501(c )(6) non-profit association
We focus on core values of Passion, Agility, Curiosity and Collaboration as we partner together to support and champion 4As members to help their business thrive as we also strive to move the industry forward.
- Great team with strong mission and energy
- Summer Fridays
- Week off between Christmas & New Year Holidays
- Enviable work/life integration
- Volunteer Days
What We Do:
Our mission is to empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. Our promise to our members? We aim to be an indispensable resource that is as accessible as their own agency team.
We are dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. And we champion the infinite power of creativity and value agencies bring in driving business growth and powerful cultural change. The 4As drives business. With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow.
The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects rising talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
The 4As is an equal opportunity employer. We are committed to a work environment that supports, inspires and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristic.
