Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.

The most likely approach is the adoption of a “technology” — the term “ad blocker” has baggage among many of the participants in talks on the subject — that would prevent browsers such as Google Chrome or Microsoft Edge from displaying autoplaying video ads with sound, pop-up ads and ads that quickly flash or change colors.

Read more at Advertising Age