Advertising During Uncertain Times: A live webinar by Suzy and the 4A’s

Friday, May 15, 1 – 2 p.m. ET

Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) have partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. Throughout this webinar, we’ll investigate what consumers want most from brands, how messaging and advertising strategy should shift, and overall levels of consumer trust regarding different media channels. Leading experts from the 4A’s will also share their points of view on how agencies can better partner with brands right now to create more effective advertising strategy.

The research will cover the following topics with actionable recommendations to integrate into your strategy:

  • How brands can best connect with consumers in times of crisis
  • The most effective tone of voice to use in brand messaging
  • Which media channels are reaching the most consumers
  • Tips for approaching the creative development process
  • Whether or not consumers trust the advertisements they’re seeing now
  • Social media during uncertain times


  • Avi Savar, President, Suzy
  • Marla Kaplowitz, President & CEO, 4A’s
  • Mollie Rosen, EVP–Member Engagement & Development, 4A’s