Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!
Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.
Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.
Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
RSW/US asked five agency leaders to pose questions to their peers on new business practices.
The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.