Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.
RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.
Bruno Gralpois of Agency Mania Solutions outlines how clients and agencies benefit from awards.
View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.
Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!
Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.
The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.