Modern Marketing: Pharma’s Data-Powered AI Revolution

4A's Member

Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition. 

Media 2020 and Beyond: Key Findings

MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.

Member Bulletin: 4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Cannes Pharma Lions Winners 2019

Research Services

Check out the winners and shortlists of the Cannes Pharma Lions awards.

Hispanic Market Overview

Research Services

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.

Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.

Member Bulletin: What Agencies Need to Know about the California Consumer Privacy Act

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

Agency Content Marketing 2019 | Benchmarks, Budgets, and Trends

Research Services

Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services. 

Foreign Advertising Agency Associations

Research Services

Learn about foreign ad agency associations and see a list of their members.

Hispanic Market Guide

Research Services

The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Healthcare Communication Agencies

Research Services

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.