The Wow Company’s annual survey of independent agency owners in the UK focuses on agency outlook for 2024, biggest challenges, and financial performance benchmarks.

Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.

List of creative consultants offering services in the implementation of international advertising.

4A’s Research Services offers members the following informational directory listing of Ad Measuring Services.

CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.

List of global networks of independent agencies to help your agency gain international capabilities.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.

Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Check out the 2023 winners of the Cannes Lions Awards.