State of the Industry Report 2018

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Prospect and PublicAffairsAsia share the findings from their survey of practitioners in the communications and corporate affairs industry in Asia Pacific.

Agency of the Year 2018

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Medialeader and Communicate, in association with Ad Age, have released the winners of the top creative agencies, media agencies, and campaigns in the the Middle East. The rankings are based on awards won at Cannes Lions, Dubai Lynx, Effie Awards and Festival of Media. Also, check out the separate ranking for the People’s Choice Awards.

What Marketers Want: Five Strategic Opportunities for 2018

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Rakuten Marketing surveyed over 1,000 marketers from the US, UK, France, Germany, and Asia-Pacific. This resulted in the establishment of four modern marketer profiles — Advancers, Advocates, Adapters, and Architects. The findings revealed five marketing opportunities and fears for 2018 centered around wasted advertising dollars, going global, short-term concerns, video advertising, and seasonal marketing campaigns.

2018 Creative Report Card

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Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, and planners.

Defining Moments in Agency History | Decade of Agency Mergers, the Foreign Invasion, and the Rise of Holding Companies

Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.

2018 Mergers and Acquisitions Prospects for Marketing Services, Media, and Related Technology Firms

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AdMedia Partners reveals the viewpoints of buyers and sellers regarding M&A activity, valuation expectations, advertising spending, and key trends affecting the industry.

Marketing Trends Report

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Agency Spotter’s annual report highlights agency search trends.

2018 The Year Ahead

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Zenith predicts eight big trends for 2018, including blockchain, brand purpose, and live-stream retail.

Women Hold Up Half the Sky: How China is Building a Gender Equal Ad Industry

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In this article from The Drum, learn about the gender balance in Chinese advertising and media agencies, how women have progressed in both their professional and personal lives, and what led to advancement of women in the marketing and advertising industries.

2018 Advertiser/Agency Predictions

What should advertisers and their agencies expect from each other in 2018? Bruno Gralpois of Agency Mania Solutions explores major trends.      

2018 RSW/US New Year Outlook Report

RSW/US’ annual New Year Outlook Survey Report explores biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

How Local Ad Agencies See the New Marketing Landscape

Learn how local ad agencies are responding to clients’ desires to shift to cheaper, more targeted forms of digital media in this survey from leading local-ad research firm Borrell Associates Inc.