Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.
Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition.
MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.
The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.
Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
Check out the winners and shortlists of the Cannes Pharma Lions awards.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.
These media buyers offer ad placement services in foreign markets.
The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.
Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services.