Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.
WARC highlights key marketing trends for 2019.
Kantar discusses media and digital predictions for 2019.
Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.
Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.
Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.
The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.