Identity Marketing

Research Services

Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.

Bringing Working Culture into the 21st Century

Third Party Content

CreativeBrief explores the state of agency working culture today.

International Creative Consultants

Research Services

The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.

Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.

Independent International Advertising, Direct Marketing, Media Buying, and Public Relations Networks

Research Services

One way to gain international capabilities is to consider joining a network of independent agencies.

Insights from 4A’s Research | Internet Trends 2018

Research Services

Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.

A Change in Pitch

Third Party Content

Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!

5 Ways You Can Use Surveys to Make Smarter Business Decisions

Third Party Content

Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.

Why Diversity of Talent is a Matter of Life and Death for Creative Agencies. And What to Do About It

Third Party Content

Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article. 

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Hispanic Market Overview

Research Services

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.

The State of Gender Equality in the Media and Marketing Industry in Asia Pacific

Research Services

Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.