Mind the Data Gap | 2019 Data-Driven Marketing & Advertising Outlook

Research Services

Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

The CMO Lifecycle | Tenure Analysis and New Business Opportunities

Research Services

Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.

WARC’s Toolkit 2019

WARC highlights key marketing trends for 2019.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Marketing Wisdom from Around the World to Inspire You in 2019

Third Party Content

Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.

Insights from 4A’s Research | AI: Your Next Creative Partner

Research Services

Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.

Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

The SoDA Report | Global Digital Outlook

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Voice Playbook | The Definitive Marketer’s Guide to Voice

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.

Agency New Business Thought Leader Survey Report

Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.

The 2019 Shipping Forecast: Leadership Insights from the New World Talent Survey

Research Services

The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.