Hispanic Market Overview

Research Services

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.

Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.

Member Bulletin: What Agencies Need to Know about the California Consumer Privacy Act

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

Agency Content Marketing 2019 | Benchmarks, Budgets, and Trends

Research Services

Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services. 

Foreign Advertising Agency Associations

Research Services

Learn about foreign ad agency associations and see a list of their members.

Hispanic Market Guide

Research Services

The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Healthcare Communication Agencies

Research Services

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Manny Awards

Research Services

Med Ad News announces the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.

BenchPress Agency Survey 2019

Research Services

The Wow Company has released the 2019 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include growth rates, confidence levels, amount of time owners spend working, cash flow/invoicing/collecting payments, new business, and networking tips.

State of the Industry Report 2019

Research Services

Prospect and PublicAffairsAsia share the findings from their annual survey of practitioners in the communications and corporate affairs industry in Asia Pacific.

Agency Operating Practices

Research Services

SoDA and Deltek partnered to highlight industry trends and best practices for agency operations, including challenges, modifications, successes, and tools agency’s use. 

Insights from 4A’s Research | Where the Agency Jobs Are

Marsha Appel, SVP, 4A’s Research uses her expertise in government data to examine the most current employment data for advertising, marketing, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article