Vaccine Mandates – Video Vignette |

Many of our member agencies have returned to the office.  Many have not but do expect to slowly migrate back to the office as the general population gets vaccinated in the wake of the COV-19 pandemic.  However, It could be months before we achieve herd immunity but in the interim many agencies are faced with […]

States’ Digital Advertising Tax Initiatives: An Overview With Alison Pepper and Sal Conte Of The 4A’s – Video Vignette |

This video, produced on February 11, 2021, provides a discussion on current states’ digital tax initiatives that may have an impact on agencies, and how agencies should begin to prepare for them. Please feel free to contact either Alison Pepper, 4A’s, EVP – Government Relations, or Sal Conte, 4A’s, VP – Business Intelligence & Insight […]

Webinar: How to Negotiate with Procurement

Management Services

  Webinar: How to Negotiate with Procurement Mar 24, 2021 03:00 PM Register here Join Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP) for a webinar aimed to help you and your teams navigate complex and challenging negotiations.  While at WPP, Tom co-founded the Accord initiative, designed […]

Your Business Continuity Plan: COVID-19 Shattered It – Feb 3, 2021 |

The 4A’s met on Wednesday, February 3, 2021, to discuss the following topic: Your Business Continuity Plan: COVID-19 Shattered It. What You Must Do Now for Your Next Business Interruption. The virus forced agencies to re-engineer their Business Continuity Plans on the fly. Now is the time to reassess your Business Continuity Plans to incorporate […]

R3 New Business League Global and US – December, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

R3 New Business League Global and US – November, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Project Management Series: Breakout Session #2 – Managing Scope of Work: A Guide for Project Managers |

This session, held on December 15, 2020, picks up from the November 17th discussion “Managing Scope of Work: A Guide for Project Managers” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. The session moderator is Jeff Thaler. Jeff is a consultant to a […]

When Analytics is the Thing That Brings it all Together

When Analytics Is the Thing That Brings It All Together Analytics can — and should — be a tool that clients can’t say no to adding to their budget. Just ask Carmichael Lynch. At the Minneapolis agency, analytics has become a new source of revenue. When a big CPG company needed someone to report on […]

The 4A’s Cybersecurity Joint Community Meeting |

On Thursday, December 10th The 4A’s held a Cybersecurity Joint Community Meeting co-sponsored by the 4A’s and the law firm of Wilk Auslander.  Our co-presenter was Natalie Shkolnik, Partner at Wilk Auslander LLP ([email protected]). This meeting invite was broadly extended to a wide community of attendees including HR, Finance, Technology, President & Founders, COO’s, CEO’s, […]

R3 New Business League Global and US – October, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

R3 New Business League Global and US – September, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

4A’s HR & Finance Communities, Virtual Conference – 2020 Employee Compensation Survey Results |

To All 4A’s HR and Finance Community Members, This past Friday, November 20th we met to review new developments at the 4A’s in regard to survey data information sharing and distribution. We promise this will enhance your member experience by bringing efficiency, speed, agility, and insights to your fingertips. The following topics were discussed: 4A’s […]