We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

COVID-19 creates the Hybrid Workforce: Work from Home simultaneous with Work at Office. Thus, the Hybrid Workforce multiplies the threats, liabilities and legal exposure for all employers regarding the Life Safety of all its employees. You, as an employer, have the sole duty of care for employee Life Safety for both Work from Home and […]

On March 9th, 2022 the 4A’s BI&I Team held a webinar to discuss the 4A’s 2021 Labor Billing Rate Survey Report & Market-Based Labor Rates Guidance Webinar. Questions the 4A’s BI&I Team Addressed: ● Are my agency’s rates above or below the market rate? ● Do our rates measure up versus similar-sized agencies in and […]

  How are agencies supporting their employees through training and development opportunities during the pandemic? The shift to remote and hybrid work environments has brought a renewed focus on the connections among employee performance, retention,  job satisfaction and the availability of training and development resources. This survey will assist 4A’s member agency leaders in both […]

  We are excited to share that the 4A’s 2021 Labor Billing Rate Survey Report, which covers 2020 billing rates, is now available! Agencies, marketers and industry advisers frequently request information about agency labor billing rates. To accommodate these requests and provide a credible framework for understanding labor billing rates, the 4A’s conducted a labor […]

4A’s Business Intelligence & Insight has developed a new “Agency Review Participation Agreement” to help address a number of agency pain points when participating in an agency review being conducted directly by a marketer, without the services of an agency search consultant.  The principles in this agreement paper for marketers, align with those in the […]

This July, 14, 2021 meeting was the first of an ongoing series of discussions among members of the 4A’s Project Community covering various aspects of Project Management Software Tools. This session provided an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and their applications.

On Thursday, July 15th, 2021 the 4A’s Business Intelligence & Insight team aired their latest webinar “What are NFTs and how can Advertising Agencies Cash In? NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, […]

Vaccine Mandates and Return to Office Protocols June 10, 2021 This webinar expands on an earlier 4A’s Video Vignette: “Vaccine Mandates,” and includes responses to the following questions: Section 1: Vaccine Mandates Are employers more likely to mandate employees to get the vaccine vs. “strongly encouraging” them to do so? How should employers respond to requests […]