Reform Your Language, Transform Your Firm |

Research Services

Tim Williams of Ignition Consulting group offers advice on how a change in vocabulary can lead to the development of more collaborative partnerships.

Fix Client-Agency Relationships Before Replacing Them |

. As the average length client-agency relationships grow shorter, it may be time to consider if replacing is better than repairing.  Bruno Gralpois of Agency Mania Solutions urges advertisers to conduct a diagnosis of the root cause to figure out if relationships that aren’t broken are being replaced.

What should CMOs ask? |

Brand advertisers must constantly assess and reflect on the important role they play in managing their agency partnerships effectively and responsibly.  Find out what CMOs should ask themselves and their organizations, according to Agency Mania Solutions.

Value of relationship longevity

How can relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge?  Find out in this latest piece by Bruno Gralpois of Agency Mania Solutions.

Webinar: Perspectives on New Business and Client Relationships |

This presentation was delivered to the 4A’s Central Region New Business Committee on June 13, 2019 by Deb Giampoli of Stone Soup Consultants.

CMO Average Tenure Decreases to 43 Months

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Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Rethinking Agency Performance |

Indexing agency value to drive more effective use of talent, improving performance and ROI.  The AMS Value Index helps define value to help rethink agency performance.

New CMO=New Agency |

Research Services

4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.

New From 4A’s Guidance: 4A’s Relationship Management Best Practices Guidance

Relationship management is how you keep winning after you’ve won. 4A’s Relationship Management Best Practices Guidance is your new playbook.

Industry Pulse: A Look Ahead at 2019

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

To Increase Agency-Client Trust, Align the Incentives |

Research Services

Tim Williams of Ignition Group offers suggestions for rebuilding trust between agencies and clients.

AAR Partners: A Flawed Pitch Process – What the ID Comms Study Doesn’t State

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Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono,  AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]