CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
Relationship management is how you keep winning after you’ve won. 4A’s Relationship Management Best Practices Guidance is your new playbook.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.
As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]
Bruno Gralpois of Agency Mania Solutions proposes we evaluate the 3-letter acronym KPI to foster better client-agency relationships.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.
Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.
Read about AI tools, ethical and legal issues, and their impact on the client-agency relationship in this article from Agency Mania Solutions.
Priorities, challenges, strategies, and mindsets of CMOs in America and Canada are featured in this new survey series from dentsu.
Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.