What should CMOs ask?

Brand advertisers must constantly assess and reflect on the important role they play in managing their agency partnerships effectively and responsibly.  Find out what CMOs should ask themselves and their organizations, according to Agency Mania Solutions.

Value of relationship longevity

How can relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge?  Find out in this latest piece by Bruno Gralpois of Agency Mania Solutions.

CMO Average Tenure Decreases to 43 Months

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Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Rethinking Agency Performance

Indexing agency value to drive more effective use of talent, improving performance and ROI.  The AMS Value Index helps define value to help rethink agency performance.

New CMO=New Agency

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4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.

Industry Pulse: A Look Ahead at 2019

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Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

To Increase Agency-Client Trust, Align the Incentives

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Tim Williams of Ignition Group offers suggestions for rebuilding trust between agencies and clients.

AAR Partners: A Flawed Pitch Process – What the ID Comms Study Doesn’t State

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Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono,  AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]

New Year Outlook | 2019 Survey Report

RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

Avoiding Deadly Scope of Work Traps

Do you want to improve work quality, efficiency, and transparency without falling into common scope of work issues?  Find out how in the latest piece from Agency Mania Solutions.

Tech Trends 2019

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Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.

Trends for 2019

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Ogilvy Consulting makes five predictions for 2019 in its annual trend report.