How to Have Better Pricing Discussions with Procurement Webinar |

On April 1st, 2021 the 4A’s Business Intelligence & Insight team and Bobby Singh, SVP, Global Commercial Officer, at WPP hosted a webinar on how to have better pricing discussions with Procurement. In this talk, Bobby explored: Why pricing is important How Procurement views suppliers (commodity vs strategic suppliers) The common approaches procurement uses to […]

How to Negotiate with Procurement (Webinar) |

On March 24, 2021, the BI&I group hosted “How to Negotiate with Procurement” (Webinar) with guest presenter Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP).  Tom Kinnaird’s aim during this webinar presentation was to help you and your teams navigate complex and challenging negotiations. While at WPP, […]

Organizational Design Survey (Currently In-Market)

Management Services

Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies.  We have crafted this survey on Organizational Design in order to gain insights that will […]

Advertising Industry Diversity Survey

Management Services

The inaugural 4A’s Advertising Industry Diversity Survey explores diversity representation across the advertising industry in the United States. As employees, clients, and the public increasingly demand that the organizations they work for or do business with model values of equity and inclusion, organizations need to invest in robust and sustainable programs to drive meaningful change. […]

Management Benchmarks and Financial Barometers Survey (Currently In-Market)

Management Services

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies. The survey questionnaire includes 17 questions in 5 key sections: Labor Hours and Staff Utilization Gross Income per Employee Balance Sheet Ratios Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client […]

Survey Highlights

Management Services

The 2020 survey revealed some very interesting trends in regards to overall benefits where the more personal and softer benefits are on the rise and the traditional health and medical benefits have remained at their traditionally high levels. Some interesting highlights in the family-friendly benefits category show Domestic Partnership benefits increasing to an all-time high […]

4A’s 2020 Employee Benefits Overview Survey

Management Services

The 4A’s 2020 Employee Benefits Overview Survey Report provides a comprehensive overview of the kinds of employee benefits offered in 4A’s agencies. The survey covered 124 benefits in 7 categories including family-friendly benefits, housing, health care, training/education/personal services, financial and income security, business travel, and recognition. The results of this survey will aid agency managers […]

2020 Diversity Survey

Includes Diversity Data for all Agency Sizes & Geographies The 2020 Diversity Survey final report, showing diversity data for 2018 and 2019, has just been published. The report includes data from agencies of all sizes and reflects responses from 165-member agency offices representing over 40,000 employees at all levels and across all job functions. The […]

4A’s HR & Finance Communities, Virtual Conference – 2020 Employee Compensation Survey Results |

To All 4A’s HR and Finance Community Members, This past Friday, November 20th we met to review new developments at the 4A’s in regard to survey data information sharing and distribution. We promise this will enhance your member experience by bringing efficiency, speed, agility, and insights to your fingertips. The following topics were discussed: 4A’s […]

Project Management Series: Breakout Session #1 – Annual Scope of Work

This session, held on October 21, 2020, picks up from the October 6th discussion “The Annual Scope of Work Process” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. This breakout session was moderated by Jeff Thaler, a consultant to a number of organizations […]

4A’s Virtual Finance Committee Meeting – “MSA Hidden Issues”, September 23, 2020

To All Finance Committee Members, On September 23rd from 3-4:30 pm EDT via Zoom, we held a discussion on what are the top “Hidden Issues”  that you may not think about, but need to consider when agencies are negotiating MSAs? Many of us have experience in the basics of negotiating agency-client agreements.  However, in this virtual committee […]

State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors) |

To all 4A’s Community Members, On Wednesday, September 16, 2020 at 3:00 pm the 4A’s Business Intelligence & Insight group hosted a Virtual conference regarding “State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors)”.  The discussion was moderated by two attorneys from the firm of  Frankfurt Kurnit, Tricia Legittino, co-Chair of the Litigation and Employment […]