Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more.
The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.
SoDA and Deltek partnered to highlight industry trends and best practices for agency operations, including challenges, modifications, successes, and tools agency’s use.
Check out this list of creative monitoring services compiled by 4A’s Research.
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.
RSW/US asked five agency leaders to pose questions to their peers on new business practices.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
Agencies around the world share their growth challenges in this report from Hubspot.