New Year Outlook | 2020 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Perspective on the Agency New Business Environment |

RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more.

4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper |

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

Agency Operating Practices |

Research Services

SoDA and Deltek partnered to highlight industry trends and best practices for agency operations, including challenges, modifications, successes, and tools agency’s use. 

Creative Monitoring Services |

Research Services

Check out this list of creative monitoring services compiled by 4A’s Research.

The SoDA Report | Global Digital Outlook |

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Voice Playbook | The Definitive Marketer’s Guide to Voice |

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.

Agency New Business Thought Leader Survey Report |

RSW/US asked five agency leaders to pose questions to their peers on new business practices.

4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference |

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

Marketing Agency Growth Report |

Research Services

Agencies around the world share their growth challenges in this report from Hubspot.

The Talent Benefit of Specialization

4A's Member

How has narrowing the agency’s focus helped with staff acquisition and retention?

Inside the Campaign: Nissan’s Diehard Fan by Critical Mass

4A's Member

The 4A’s is committed to showcasing creative work done by its member agencies through its Inside the Campaign feature. Here Critical Mass, based in Calgary, Canada and with offices in 12 cities, helped put game faces on Nissan’s Diehard Fans. How Critical Mass created an augmented-reality face-paint app to help Nissan celebrate its unprecedented sponsorship […]