The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

CMOs to Target Now |

Research Services

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

New Year Outlook | 2020 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Perspective on the Agency New Business Environment |

RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more.

4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper |

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

Agency Operating Practices |

Research Services

SoDA and Deltek partnered to highlight industry trends and best practices for agency operations, including challenges, modifications, successes, and tools agency’s use. 

Creative Monitoring Services |

Research Services

Check out this list of creative monitoring services compiled by 4A’s Research.

The SoDA Report | Global Digital Outlook |

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Voice Playbook | The Definitive Marketer’s Guide to Voice |

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.

Agency New Business Thought Leader Survey Report |

RSW/US asked five agency leaders to pose questions to their peers on new business practices.

4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference |

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

Marketing Agency Growth Report |

Research Services

Agencies around the world share their growth challenges in this report from Hubspot.