Webinar: Stop Negotiating – it doesn’t work |

This presentation, originally delivered to the 4A’s National Large & SAMS New Business Committee on July 31, 2019, by Brett Colbert of Colbert Group Consulting, was re-recorded by Brett Colbert on August 22, 2019.

Webinar: Marketing Sourcing |

This presentation was delivered to the 4A’s Western Region Finance & New Business Committees on December 5, 2018 by Mithun Sharma, Vice President, Global Strategic Sourcing, Visa.

Webinar: Turbocharging Your Win Rate |

This presentation was delivered to the 4A’s Central Region New Business Committee on November 14, 2018 by Bill Burnes, longtime former SVP, Director of North America Growth and Development at Momentum Worldwide, and now President of Winsider Consulting.

Webinar: 4A’s | ID Comms Media Pitch Research Presentation |

This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.  

Webinar: Unpacking Marketing Procurement |

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2018 by Steven Morse, Sr. Procurement Analyst | Marketing Procurement, Toyota North America.  

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business |

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.  

Video Seminar: Pricing as a Discipline and Proposal Writing for Marketing Services |

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Webinar: New Business – Understanding and Working With Procurement |

This presentation was delivered to the 4A’s Central Region New Business Committee on November 15, 2017 by Annette Cerami, Procurement Manager, Marketing & Services, at Constellation Brands.

Tom Finneran of 4A’s on Advertising Agency Pitching |

Research Services

Peter Levitan’s interview with Tom Finneran, EVP 4A’s Agency Management Services, covers a wide range of topics.

Webinar: Improving Agency Relations with Marketing Procurement – Mary Ann Brennan |

Procurement thought leader Mary Ann Brennan (Sr Director Global Procurement, Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a complimentary members-only webinar sponsored by the 4A’s Western Region New Business Committee.

Marketing Procurement, Driver of the Advertising Industry |

Brian Wieser of Pivotal Research Group discusses the rise of marketing procurement and its impact on fees and the agency business.

Why Clients Do What They Do |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Why Clients Do What They Do by John Gleason, Founder & President, A Better View.