Overview

Company Summary

Strategic America (SA) is a leader in serving the business needs of clients including strategy and planning, advertising, branding, digital, data/direct and field marketing to produce results. Founded in 1980, SA's team works with clients across North America developing insightful strategies and innovative solutions serving enterprise clients and local partners. Strategy, insights and category expertise in the following areas-- • Home products and services • Insurance and financial services • Retail, QSR, telecom, shopping centers • Health and medical • B2B and B2G SA’s patented platform--Metis, and proprietary solutions for local search--offer a range of functionalities to engage and empower effective marketing at retail across the US and Canada. Select your local options including traditional, direct and digital media/message delivery, search, design-on-demand, analytics/reporting, all supported by experienced account management, SA has the tools to drive greater efficiency, speed, savings and effectiveness. SA has been recognized on the regional, national and international levels for creativity, PR, web, effectiveness, and business practices.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 0-50

Michael Schreurs
Chair, Chief Strategist
Mike Schreurs is the founder and CEO of Strategic America. Prior to starting the agency in 1980, his entrepreneurial skills were at work in the formation of a mobile television production firm. As head of this subsidiary of a broadcast group, Mike directed and produced numerous productions including network feeds for NBC's Today Show to election events for ABC to news coverage for CBS as well as numerous sports and entertainment programs, educational and commercial videos as spots.

Today, Mike is primarily responsible for SA client's strategic planning as well as new business development.

Under his leadership the agency has grown from a startup to a 100 person firm recognized for effectiveness in integrated field marketing. Additionally the company has recieved several awards for business practices including the Better Business Bureau's Integrity Award.

He has been active in numerous civic, non-profit and state and community boards including public broadcasting, chamber of commerce, various foundations and boards.

John Schreurs
President/CEO, Principal
In addition to setting and administering agency operations for Sa, John is actively involved with account supervision, development of new services and agency including development of new sales promotions and strategies for growth.
Prior to joining Strategic America, John successfully developed his skills in media management and community economic development.
John serves on numerous boards including business and industry, agency, financial and non-profit organizations.

Bryce Thomson
VP, Client Services, Principal
Bryce has more than 30 years of experience in marketing and advertising in media, client and agency fields. A Drake University graduate, Bryce provides strategic direction, program development and oversight for SA clients in brand, integrated and field marketing clients and teams.

Dave Miglan
VP, Digital Services, Principal
Raised near Cleveland, OH on a healthy dose of rock n’ roll and mid-western work ethics, Dave Miglin leads Strategic America’s digital strategy team. Local and social online marketing offers tremendous opportunities for our clients, both in terms of brand awareness and increased sales. Dave brings to SA nearly 25 years of local search and recruitment advertising experience encompassing digital (SEM, SEO, social media, mobile marketing, website design and online branding) and traditional print media. Prior to joining SA, Dave held senior positions with respective industry leaders including Monster/TMP Worldwide, AppVault and most recently PinDot Media. Among the numerous brands that Dave has been fortunate to work with are: North American Van Lines, Mail Boxes Etc (now The UPS Stores), Pella Windows & Doors, InterContinental Hotels Group, Suburban Lodge, Orkin, Service Experts, Comcast, Iowa Financial Authority, St. Luke’s Hospital and more.

Bruce Ganzer
VP, Creative Services, Principal
For the past two decades, Bruce has directed literally thousands of successful creative and branding projects for SA clients. His open, easy personality sets the stage for collaboration leading to optimal creative solutions. The results typically deliver beyond expectations, shifting the marketing and competitive advantage to our clients. Bruce specializes in corporate communication design and multimedia productions. He has received numerous regional and national awards for his work on annual reports; corporate brochures; and advertising, sales promotion and other collateral materials. Bruce recently celebrated his 26th anniversary with Strategic America.

Lisa Holtorf
VP, Operations & Integration, Principal
Lisa has served SA’s clients within a number of roles since joining the agency in 1995. As production manager, account manager and supervisor; director of production and design services; and now in her current role of VP/Operations and Integration, Lisa is responsible for customizing agency resources to provide SA’s best solutions for each client’s needs. Lisa has helped successfully launch major campaigns for the Iowa Farm Bureau Federation, Iowa Finance Authority, American Equity, The HON Company, LCS, Kum & Go and other leading clients. On the operations side, she helped lead the modification of SA’s new offices, the company’s move, and SA’s application for LEED certification for our new home.

Nathan Johnson
VP/Marketing Services, Principal
Spend two minutes talking to Nathan and you’ll find him guiding the conversation into some cool, new strategic direction SA is, or will be, designing for one of our clients. Nathan lives on the leading edge. His experience includes entrepreneurial business start-ups in entertainment, telecom and marketing/communications. He has consulted with hundreds of businesses nationally, including HON, Allsteel, Jet-Alliance and the California Wellbeing Institute–Four Seasons Resort (A Dole/WellPoint joint venture) on growth strategies, organization, equity and marketing. National has served national and international clients in health care, tourism, manufacturing, pharmaceutical and financial service sectors. He currently leads account and media teams for Service Experts, one of the largest RSR HVAC companies in the U.S. and Canada as well as several Pella Windows Branches. He also has special consulting expertise in television and other media, working at the U.S. Cabinet level on documentaries to influence foreign policy and in providing humanitarian aid to Africa. He is involved in numerous charitable and community organizations across the nation.

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Clients and Brands

Client & Brands	Start Date
Wendy''s Restaurants	06-01-1983
Echo	01-01-2010
Vollrath	03-01-2016
Lennox Industries	01-09-1980
Pella Windows & Doors	11-01-2013
Iowa Lottery	06-01-1992
Exmark	07-10-2011
Service Experts	01-10-2007
Stryker	02-15-2014

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	15
Billing > $1M and < $3M	8
Billing > $3M and < $5M	6
Billing > $5M and < $10M	3
Billing < $10M and < $25M	1
Billing < $25M and < $50M	1

Total Gross Media Placed by this Office
$51 - 100 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 37%
National Broadcast: 5%
Digital: 14%
Print: 18%
Out of Home: 8%
Other: 18%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	24
Brand Consulting	22
Other	13
Digital/Interactive | Search Engine Marketing	8
Direct Marketing	8
Digital/Interactive | Blogging Discussion Forums, Community Building	4
Digital/Interactive | Mobile and Wireless	4
Media Buying	4
Public Relations	3
Marketing Data Analytics	3
Digital/Interactive | Website Development, Hosting, Monitoring	2
Design	2
New Product Development	2
Business-to-Business	1

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Industry Experience

Home Products | housewares
Consumer Services
Education
Technology | communications
Home Products | home furnishings
Travel | hotels & resorts
Telecommunications
Technology | consumer electronics
Media | publishing
Food & Beverage | soft drinks
Industrial, Manufacturing & chemicals
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Financial services | insurance
Healthcare | medical products
Non-profit, associations & public services
Agriculture
Automotive | aftermarket
Restaurants
Appliances
Technology | computer hardware & software
Professional Services (accountants, consultants, lawyers)
Entertainment & Culture | motion pictures
Gambling | lotteries
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Business Services & office products
Government | economic development
Travel | tourism
Healthcare | direct to consumer (DTC)
Gasoline/Petroleum
Government | political
Financial services | Banking - Consumer
Healthcare | managed care
Financial services | investments
Retail
Food & Beverage | food
Public Relations
Luxury & Imported products
Entertainment & Culture | amusement parks

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