Overview

Company Summary

A wayfinder for modern marketers, Archer (previously Archer Malmo) is a 100% employee-owned, full-service agency dedicated to making uncommon connections and navigating new opportunities. As one of the nation’s oldest and largest independents, we’re focused on delivering transformational business impact through strategic creative, data-driven media and digital experience. We have proudly served a national roster of clients from our headquarters in Memphis, TN, for more than 70 years, including well-known brands in the retail, hospitality, agriculture and pet health sectors.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Rob VanGorden
Chief Executive Officer

Sue Batterton
Chief Creative Officer

Marissa McGarrah Coleman
Chief Strategy Officer

Russ Williams
Chief Executive Officer

Gokben Yamandag
Chief Digital Officer

Meredith Cuevas
Chief Growth Officer

Laura Hedges
VP, Outdoor

Tom Barzizza
President, Retail

Gorkem Yamandag
SVP, Technology & Project Management

Trish Swope
Director, Human Resources

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Clients and Brands

Client & Brands	Start Date
Palm Beach Tan: Since 2004	N/A
Wind Creek Hospitality: Since 2019	N/A
American Snuff Co.: Since 1987	N/A
CNH Industrial: Since 2022	N/A
Farm Credit: Since 2016	N/A
Mempho Presents: Since 2024	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	5
Billing > $1M and < $3M	4
Billing > $3M and < $5M	3
Billing > $5M and < $10M	2
Billing < $10M and < $25M	3

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 10%
Digital: 75%
Print: 5%
Out of Home: 10%

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Types of Services

Service Offering	Revenue
Creative Strategy & Development	20
Media Planning	10
Advertising - General Market/ Traditional	10
Media Buying	10
Digital/Interactive | Website Development, Hosting, Monitoring	10
Influencer Marketing	5
Business-to-Business	5
Brand Consulting	5
Design	5
Data & Analytics	5
Social Media	5
Digital/Interactive | Search Engine Marketing	2
Digital/Interactive | Mobile and Wireless	1
Public Relations	1
Direct Marketing	1

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Industry Experience

Technology | computer hardware & software
Business Services & office products
Telecommunications
Restaurants
Technology | communications
Food & Beverage | alcoholic beverages
Financial services | investments
Financial services | insurance
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Technology | electronics
Healthcare | pharmaceutical
Education
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Cosmetics, perfumes & toiletries
Travel | hotels & resorts
Recreation & Sports | sporting goods
Healthcare | medical products
Non-profit, associations & public services
Food & Beverage | food
Real Estate | buildings & construction
Retail
Household Supplies
Professional Services (accountants, consultants, lawyers)
Consumer Services
Financial services | Banking - Consumer
Agriculture
Industrial, Manufacturing & chemicals
Gasoline/Petroleum
Healthcare | direct to consumer (DTC)
Tobacco
Gambling | casinos
E-Commerce
Business-to-Business (B2B)
Food & Beverage | pet food
Pets | accessories/veterinary/boarding
Recreation & Sports | hobbies
Retail - In-store

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