Overview

Company Summary

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Staff

Total Number of Employees

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Reuben Hendell
CEO
As chief executive, Reuben Hendell brings 20 years of management experience to MRM WORLDWIDE, a global integrated marketing agency focused on direct and interactive marketing services. Building off his deep knowledge and experience counseling some of the world’s top brands, Reuben leads a team dedicated to helping clients lead their market sectors in customer acquisition, customer relationships and marketing return on investment in the new customer controlled media world. He is focused on helping clients create and deploy high ROI customer experiences in the digital world.

In his role as CEO, Reuben directs a management team of innovators in the areas of digital and customer strategy, direct and interactive marketing, technology, analytics and creative campaign development. In addition, MRM has created a proprietary “in-network” low cost production capability leveraging lower cost, MRM resources in Argentina, Poland and Thailand.

With 67 offices in 35 countries, MRM WORLDWIDE has the depth and reach to help Global 500 clients succeed in virtually any market in the world. MRM Worldwide is fortunate to count amongst its largest clients Avis/Budget, Carrefour, Dell, Exxon Mobil, MasterCard, General Motors, Intel, Kohl’s, Michelin, Microsoft, UPS and the US Army.

Bill Kolb
President & Chief Operating Officer
As President and COO of MRM WORLDWIDE, Bill Kolb helps drive the vision and strategic direction for one of the world’s largest customer management agencies. A seasoned marketing executive and member of the McCann Worldgroup Board, Bill is responsible for leading the MRM WORLDWIDE team of customer relationship experts to deliver world-class strategic insight, creative concepts and flawless execution to some of the world’s premier brands. Before moving to MRM WORLDWIDE in August 2004, Bill had been President and COO of Momentum Worldwide, McCann’s event, retail, promotion and sponsorship marketing agency, since September 2002.

For 12 years prior to joining McCann, he held various leadership positions in the In-Store Marketing industry, managing both large and entrepreneurial retail marketing companies and working with multinationals such as Anheuser-Busch, Bacardi, Sainsbury, Pernot-Ricard, Intel, K-Mart and Coca-Cola. One such post was President of International Marketing Services of New York, where Mr. Kolb managed tactical deployment of global in-store marketing programs, strategic evaluations of retail presence and international retail strategy for multinational retailers and brand marketers.

A frequently published author and speaker, Mr. Kolb was a member of the editorial board of the book Marketing's Secret Weapon: Point of Purchase Advertising, released in March of 2001, and is currently working on his second book titled Global Trends for In-Store Marketing Leaders.

Oren Frank
Global Chief Creative Officer
Oren Frank joined MRM Worldwide in January 2008 as its first global chief creative officer from sister company McCann Digital in Tel Aviv. He helped establish the unit for McCann Erickson in Israel in 2005 and served as its chairman for nearly three years.

Now based at MRM’s headquarters in New York, Oren is responsible for shaping the creative product of the digital worldwide network whether the client’s need is for brand ideas, customer engagement, Web site design, search, or behavioral targeting.

He has spent the bulk of his career at McCann Worldgroup companies. In honor of his creative standard of excellence, the agency network honored Oren with the H.K McCann Award in 2004, and McCann Erickson twice named its Israel operation Best Creative Agency for EMEA (2001, 2003). Oren’s body of work has been recognized with numerous gold, silver and bronze awards in all major creative and effectiveness festivals, including Cannes.

During his career, Oren has worked on the following accounts: Honda, Volvo, Microsoft, Yoplait, Heineken, Amstel, Nescafe, Durex, Huggies, Dove, Axe, and McDonalds.

Vipin Mayar
SVP, Data, Analytics and Marketing Accountability
Vipin Mayar leads the Data and Analytics practice in North America and EMEA for MRM, and is also responsible for the Marketing Accountability practice for McCann WorldGroup. He is a recognized industry expert in CRM, database marketing and integrating research and analytics to drive world class marketing, revenue growth and customer delight. During the past 20 years he has been responsible for creating industry leading CRM programs and launching marketing mix models to optimize media buying.. He has been a service provider to AARP, Department of Defense and several Fortune 500 Companies that include Time Warner Cable, AT&T, Showtime, Microsoft, Intel, US Army, Pfizer, GM, BMS, Dell, Upjohn, Whirlpool, and PACCAR.

Vipin was recently at Bank of America, where he led a central research and analytics organization, $55 MM marketing program budget, 130-person team of marketing professionals and helped direct over a $1Billion of marketing investments. He was the process owner for the ‘Voice of the Customer’ and helped to transform the enterprise to become a fact driven, customer centric organization and led the marketing plans for the 2 million small business customer segment and the affluent segment.

Early in his career Vipin built the Database Marketing Capability at Draft Worldwide and was a senior management consultant in the telecommunications sector.
Vipin has been a keynote speaker at industry conferences including the American Management Association; Retail Financial Services Best Practices Conferences, and the Marketing Services institute. He is the current Special Projects Chair and Vice Chair for the DMA’s Financial Services Council identifying best practices and benchmarking.

Patricia Berns
Worldwide Account Director for Verizon
Patricia Berns joined the MRM Worldwide team in 1999 and since then has held key leadership positions ranging from Head of Strategy and Analytics for North America to Chief Marketing Officer. In her first year at MRM she received the HK McCann Leadership Award for her outstanding contributions to the strategic direction of MRM. In 2005, Patricia took over global leadership for the Microsoft account.

Prior to moving to MRM Worldwide, she was President of The Strategic Group, a marketing consulting firm specializing in digital and customer strategy, direct marketing and analytics for technology and telecommunications companies including, IBM, Dell, Oracle, Cisco, AT&T and NYNEX.

Patricia’s early career began at AT&T where she built and led the first US Distributor Channel Program incorporating over 10,000 Channel Partners and launched the initial marketing campaigns for cellular telephones in the US in partnership with Bell Laboratories.

Andy Jacobs
EVP, Chief Technology Officer, North America
Andy joined MRM in August of 2006 and now leads MRM’s technology group in North America where he oversees the development of digital solutions for clients including Intel, MasterCard, US Army, Kohl’s, Bertolli, Exxon Mobil, Nikon, and General Motors. He embraces a “technology neutral” approach focusing on strategies aimed at leveraging emerging technology trends. His insights and disciplined work effort are focused on maintaining MRM’s core competencies as a leader in the digital and emerging technology space.

Prior to joining MRM, Andy was Chief Technology Officer of Euro RSCG 4D, New York where he led the development of eMarketing solutions for IBM and CA in addition to providing marketing technology support for clients such as Intel, Xerox, Peugeot, Exide, and New Balance. Before becoming a Marketing Technologist, Andy honed his skills in New York’s financial district where he participated in a number of system implementations at Morgan Stanley, JP Morgan Chase, and Bear Stearns. He has over 20 years of experience in the successful delivery of enterprise software solutions.

Andy graduated from computer certification programs at both Columbia University and New York University. He has a graduate degree from the Juilliard School of Music and holds an undergraduate degree from Boston University.

When not at work, Andy lives a happy analog existence miles from NYC with his wife Linda and their two wonderful daughters, Allegra and Justine.

Michael Jacobs
EVP, Executive Creative Director
As ECD for MRM NY, Michael leads the creative effort on all accounts -- US Army, Intel, MasterCard, Kohl’s, Nikon, Exxon Mobil and Verizon -- managing an 78 person creative group. Over the past three years he has led the transformation of MRM New York from a direct marketing agency to one of the city's hottest and fastest growing digital shops.

Prior to joining MRM, Michael was founder and Managing Partner for Gravity Partners, a digital agency with offices in Boulder, Colorado and Boston. Before that, he was EVP/ECD for Digitas West in San Francisco, growing the office from an initial group of four individuals to over 200 in three and a half years through accounts such as Charles Schwab, Williams Sonoma, Sony, Amazon.com and DirecTV.

Over the course of nearly 20 years in the business, he has worked in nearly every major brand category for clients such as American Express, AT&T, General Motors, FEDEX, the Barbados Tourism Authority, Four Seasons Hotels, Starwood’s, Marquis Jets, New Balance, Converse, MTV and Merrill Lynch.

His work for Roots of Peace, a global de-mining effort, was featured on National Public Radio and Nightline, and was cited as a milestone in Public Private Partnerships by Kofi Annan. He has won awards in nearly every media channel from broadcast and print to online. He holds a BA with honors from Bard College and an MS in Journalism from Boston University.

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Industry Experience

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