Overview

Company Summary

Moroch was founded in Dallas in 1981 by Tom Moroch and Pat Kempf with a simple philosophy: become a true extension of clients’ businesses and always do the right thing. Starting with just a handful of clients, including McDonald’s, which remains a client today, the agency built its reputation by helping multi-location and franchise brands connect more effectively with local communities. Throughout the 1980s, 1990s, and 2000s, Moroch expanded its capabilities and geographic reach through strategic growth and acquisitions, adding expertise in creative, digital, media, entertainment marketing, and multicultural communications. What began as a regional agency evolved into a national marketing and communications partner with offices across the United States. Over the last seven years, Moroch has continued to transform, sharpening its focus on helping brands win at the local level through data-driven insights, cultural understanding, and integrated marketing solutions. The agency embraced a modern vision centered on the belief that “Local Changes Everything,” combining strategy, creative, media, business insights, and production to help national and multi-location brands create meaningful local connections. Today, Moroch is recognized as one of the nation’s leading independent marketing and communications agencies, serving clients across a wide range of industries. With a growing footprint, advanced analytics capabilities, in-house production resources, and more than four decades of experience, Moroch continues to evolve while remaining grounded in the values and client partnerships that have defined the company since 1981.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 0-50

Tom Moroch
Founder & Chairman
Tom began the company in 1981 with one client and an idea for an agency: living its clients’ business and getting closer to their customers. That first client is with us still, along with, as you can see from the site, an impressive number of others. Today, Tom focuses on the agency’s strategic direction and McDonald’s business, dividing his time between our Dallas and New York offices.

Pat Kempf
Co-Founder and Vice Chairman
Pat has helped grow Moroch from an agency handling the local McDonald’s business to one of four national brand agencies for McDonald’s. During his 17 years as CEO, Moroch experienced phenomenal growth. As Vice-Chairman of Moroch Holdings Inc., he now manages the interests of Moroch Partners, iNSPIRE! and NEXTMedia.

Matt Powell
CEO
One week into his advertising career, Matt was sent out of town, to observe at his first client meeting. But when his boss didn’t make her flight, he presented the agency’s media plan himself.

Matt’s been stepping up ever since—for accounts as diverse as Neiman-Marcus, Justin Boots and Uniden – and for us at Moroch, where he’s spent the past 18 years solving media puzzles for McDonald’s, Planet Fitness and Six Flags. An evangelist for new platforms and technologies, Matt describes himself as “constantly evolving.” We do well to keep up with him.

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Clients and Brands

Client & Brands	Start Date
Six Flags	09-01-2015
Planet Fitness	02-01-2015
McDonald's McDonald's	01-01-1981
Midas, Inc. McDonald's Chuck E. Cheese Kubota Leslie's Pool Supplies Nothing Bundt Cakes Premier Parks Methodist Hospital Biltmore Energy Transfer Pluralsight	04-01-2011

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
$301-500 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 43%
National Broadcast: 25%
Digital: 10%
Print: 3%
Out of Home: 18%
Other: 1%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	60
Multicultural | Hispanic/Latino	10
Media Buying	10
Public Relations	5
Sales Promotion	5
Urban Marketing	5
Multicultural | Black	5
Media Planning	0

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Industry Experience

Technology | .com business
Healthcare | medical products
Apparel & Fashion | footwear
Media | other
Cosmetics, perfumes & toiletries
Entertainment & Culture | motion pictures
Travel | hotels & resorts
Automotive | vehicles
Public Relations
Non-profit, associations & public services
Technology | communications
Retail
Recreation & Sports | sporting goods
Healthcare | direct to consumer (DTC)
Media | broadcasting
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Media | publishing
Automotive | aftermarket
Restaurants
Food & Beverage | soft drinks
Consumer Services
Food & Beverage | food
Travel | tourism
Apparel & Fashion | jewelry & accessories
Entertainment & Culture | amusement parks
Business Services & office products
Professional Services (accountants, consultants, lawyers)
Healthcare | managed care
Apparel & Fashion | apparel
Telecommunications
Recreation & Sports | hobbies
Healthcare | pharmaceutical
Social Media

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