Overview

Company Summary

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners. We’re fortunate to have the best of all disciplines here at Carmichael Lynch, from creative to PR, strategy to media, analytics and production, as well as a remarkable on-premise content studio. Whether a challenge is big or small, requires long-term planning or newsroom agility, those levers are at the ready. It’s also how we work with our partners: together. We’re not big on dramatic work reveals here. We’ve found time and time again that working in tandem has led to better results, more surprising work, and a deeper understanding of what to do next. All of which is in service of helping you and your brand stand apart. All the integration in the world is moot if it gets lost in a sea of sameness. Our brand partners are known to stand out from their competition, stand out from their categories, and maybe — most importantly — stand out in the hearts and minds of their audience and consumers. By doing so, they’re able to be not just observers of culture, but authors of it, too

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 201-500

Stacy Janicki
President & COO, Carmichael Lynch
As president of Carmichael Lynch, Stacy is responsible for setting the agency’s strategic direction and fostering an award-winning culture of creativity and collaboration. With a background in account management and operations, she focuses on finding the most effective ways to deliver outstanding work and results. Stacy’s expertise has been sought out by media outlets such as CNBC, the BBC and The New York Times, and she has shared her insights in publications like Ad Age and Fast Company. Her commitment to teamwork began on the basketball court as a member of Notre Dame’s nationally ranked basketball program.

Julie Batliner
CGO & President, Carmichael Lynch Relate
Julie is president of Carmichael Lynch Relate overseeing our public relations agency, and Chief Growth Officer of Carmichael Lynch. If you’re looking for an agency partner, she is your point of contact. She has been individually recognized with two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year, been named a PRWeek Power List Most Influential Communicator and been named a Working Mother of the Year by She Runs It (formerly AWNY). Her work has been recognized through awards from PRWeek (including three Campaign of the Year awards), Silver Anvils, SABRE’s, Effies, Webbys and Shortys.

John Green
Chief Financial Officer
As chief financial officer, John leads the agency’s strategic financial discipline and keeps a steady hand on balancing continued growth with intelligent investment. In addition to overseeing financial functions, including accounting, strategic planning, auditing, and corporate reporting, he also manages IT and facility/office services. Prior to joining the agency, John spent time in public accounting and financial management at two large public companies.

Tracey Santilli
President, Philadelphia
As president of the Philadelphia office, Tracey is responsible for agency operations, culture, and client relationships. She leads innovative marketing strategies that drive brand growth and consumer engagement. She has worked across a range of categories including retail, healthcare, financial services, food and beverage, and tech.
Tracey has been named a “Woman of Distinction” by the Philadelphia Business Journal. She is also the incoming board chair of the Please Touch Museum, a national children’s museum.

Lachlan Badenoch
Chief Strategy Officer
Lachlan leads our planning team, unearthing both deep insights and a bit of brand poetry. With more than 20 years of strategic leadership at agencies in Europe and the U.S., Lachlan’s cross-discipline global experience has driven business thinking and marketing innovations for clients such as BMW, Virgin, Orange, McDonald’s, Nintendo, Kellogg’s, Heinz, Carlsberg, Nestlé, General Mills, and many others.

Randy Hughes
Executive Creative Director
Randy joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency’s roster, earning top national and international honors for breakthrough campaigns on behalf of a bevy of iconic brands. Randy is the originator of the Subaru “Love” campaign, which has not only been universally lauded for its creativity but also has helped serve as a catalyst for the car brand’s record sales growth.

Neil Goodspeed
Chief Media Officer
Neil has led his team to myriad winning strategies for clients looking to max out creativity, innovative thinking, and progressive approaches to efficient media partnerships and activations. Neil’s team deploys advanced targeting and data-driven strategies across all of our clients, including a hands-on keyboard approach through our internal trade desk and best-in-class brand safety and quality guidelines. With accomplishments like getting Jack Link’s Sasquatch in the ESPN Body Issue, selling eggrolls on Twitch, getting dogs adopted for Subaru, or breaking TikTok records in the first hour of a campaign launch, it’s no wonder he’s racked up industry-wide awards.

Jason Bottenus
Executive Creative Director
Jason has led or created campaigns for CPG brands like Cheerios, PG Tips, Stella Artois, Larabar, Herradura, Beck’s, Woodford Reserve and Johnnie Walker. His work has been recognized by numerous award shows, including the ANDYs, British Arrows, Campaign Big, Cannes, Clios, D&AD, Effies, One Show and Webbys. Before joining CL, he worked at Fallon in Minneapolis and NY; Mother in London; and BBH in New York.

Kristen Guthrie
Director of People & Culture
Kristen leads our people and culture team focusing on employee relations, compensation and benefits, and training and development. Kristen is dedicated to nurturing our people-centered culture, which allows our people to show up as their whole selves and do the best work possible. Before joining the agency in 2013, Kristen worked at Target and RBC Wealth Management. She has a passion for women’s leadership and is a co-chair of Blaze, our ERG that supports the growth, development and retention of women. She is also co-chair of the CL Parents’ Group and enjoys supporting employees through their journeys in parenthood as she is also navigating her own journey.

Dominique Anzano
Head of Production
Dominique is an experienced producer who has worked on a range of brands and types of productions. She produces large brand campaigns and all elements that come out of those shoots, and also oversees producers on smaller, quick-turn efforts. Working closely with the integrated agency team and clients, Dominique ensures clarity on all aspects of client production. Her career began at Ogilvy and Mather Los Angeles, and she went on to work at such agencies as Deutsch, 72andSunny, 180LA, and Venables Bell + Partners, to name a few.

Ang Legein
Director of Digital
Ang has a wealth of experience leading digital production, integrated campaigns, website and app development and broader digital marketing strategies at agencies, startups and in corporate settings. She prioritizes operational excellence in all aspects of her work. Her diverse skillset that spans all aspects of digital marketing helps her lead a team of digital-focused experts collaborating seamlessly across all disciplines at Carmichael Lynch.

Emily Den Boer
Director of Digital Strategy
Emily leads teams in strategizing, ideating and reporting on all things social media. Her strong editing and copywriting skills landed her a social media job right when social media became a full-time job to land. After spending years managing social and content strategies for brands like Betty Crocker, Pillsbury and U.S. Bank, she came to Carmichael Lynch, where she has led award-winning social campaigns recognized by Webbys and Shortys and many others.

Emily Den Boer
Director of Social Strategy
Emily leads teams in strategizing, ideating and reporting on all things social media. Her strong editing and copywriting skills landed her a social media job right when social media became a full-time job to land. After spending years managing social and content strategies for brands like Betty Crocker, Pillsbury and U.S. Bank, she came to Carmichael Lynch, where she has led award-winning social campaigns recognized by Webbys and Shortys and many others.

Mac Smith
Director of Business Intelligence
Mac leads our analytics team and brings deep background in mining consumer behavior, digital analytics and measurement across channels and brands. He began his career at U.S. Bank, where he evaluated and measured consumer behavior to understand what drives loyalty. He then worked in various roles at Target Corporate for more than 11 years, most recently leading social intelligence. From there, he moved to the agency world, serving as the director of digital analytics at Fallon before joining Carmichael Lynch. Mac has played a significant role in the creation and optimization of our proprietary CL Effect analytics offering, which has transformed how the Subaru marketing team and our integrated team consume and use data to drive discussion and decision-making every day.

Alissa Anderson
Executive Vice President
Alissa heads up all things Subaru. She joined Carmichael Lynch in 2016 to help forge deeper integration on key accounts for which our full suite of capabilities come together to help our clients punch above their weight. She brought that approach to the large, dynamic team and longstanding client relationship with Subaru a few years later, where she brings her trademark blend of being a champion for powerful storytelling and a people-first culture builder. Alongside her agency role, Alissa shares her love for building passionate brands in the classroom as an adjunct professor at the University of Minnesota’s Hubbard School of Journalism & Mass Communication.

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Clients and Brands

Client & Brands	Start Date
Subaru	N/A
USGA	N/A
Xcel Energy	N/A
Saputo Cheese USA Vitalite Frigo Frigo Cheese Heads Montchevre Treasure Cave Stella	N/A
Bush's Beans	N/A
Formica	N/A
Hi-Chew	N/A
Burlington	N/A
Havertys Furniture	N/A
Houston Texans	N/A
Independence Blue Cross (IBX)	N/A
J.Jill	N/A
Korbel	N/A
Marvin	N/A
MasterBrand Cabinets	N/A
Red Robin	N/A
Sherwin-Williams HGTV Home Valspar	N/A
Sunbrella	N/A
Thomas Jefferson University Hospitals	N/A
Maker's Mark	N/A
Xfinity	N/A
Insomnia Cookies	N/A
Nestle Health Science BOOST Nature's Bounty Nuun Hydration IBgard Puritan's Pride Solgar Vital Proteins Garden of Life	N/A
One Mighty Mill	N/A
BJ's Restaurant & Brewhouse	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Media Planning	0
Media Buying	0
Creative Strategy & Development	0
Design	0
Experiential	0
Advertising - General Market/ Traditional	0
Content stategy & development	0
Data & Analytics	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Social Media	0
Influencer Marketing	0
Public Relations	0

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Industry Experience

Recreation & Sports | professional sports
Public Utilities
Home Products | home furnishings
Financial services | Banking - Consumer
Restaurants
Gasoline/Petroleum
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Retail
Public Relations
Non-profit, associations & public services
Food & Beverage | food
Automotive | vehicles
Travel | tourism
Food & Beverage | alcoholic beverages
Food & Beverage | pet food
Apparel & Fashion | jewelry & accessories
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | wellness
Education

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