Overview

Company Summary

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners. We’re fortunate to have the best of all disciplines here at Carmichael Lynch, from creative to PR, strategy to media, analytics and production, as well as a remarkable on-premise content studio. Whether a challenge is big or small, requires long-term planning or newsroom agility, those levers are at the ready. It’s also how we work with our partners: together. We’re not big on dramatic work reveals here. We’ve found time and time again that working in tandem has led to better results, more surprising work, and a deeper understanding of what to do next. All of which is in service of helping you and your brand stand apart. All the integration in the world is moot if it gets lost in a sea of sameness. Our brand partners are known to stand out from their competition, stand out from their categories, and maybe — most importantly — stand out in the hearts and minds of their audience and consumers. By doing so, they’re able to be not just observers of culture, but authors of it, too

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 201-500

Marcus Fischer
Chief Executive Officer
Unparalleled instincts and a deeply analytical approach gave Marcus his start as a planner in the agency world. Today as the CEO of Carmichael Lynch, he leads the agency’s business, vision, and award-winning culture. Marcus has worked on some of the nation’s top brands and has been the strategic mind behind dozens of winning campaigns for clients ranging from BMW and Purina Dog Chow to Dairy Queen and Target to Subaru.

Marty Senn
Chief Creative Officer
Marty oversees the creative output of the agency. He has more than 20 years of experience developing award-winning cross-platform ideas and experiences and still gets excited about what’s next. He’s worked around the world and in almost every category, spending time at agencies on both coasts and in Europe, with credits ranging across tech, retail, sports, consumer goods, and so much more.

Julie Batliner
President & Chief Growth Officer
As president of Carmichael Lynch, Julie oversees the leadership and direction of the agency. She is the lead catalyst for integration of all agency offerings, bringing clients a holistic, cross-discipline approach to their marketing challenges. This unique ability to activate multiple and distinct agency resources based on individual client needs has accelerated growth for clients and the agency alike. She has been individually recognized with two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year, named a PRWeek Power List Most Influential Communicator and a Working Mother of the Year by She Runs It (formerly AWNY).

John Green
Chief Financial and Operating Officer
John leads the agency’s strategic financial discipline and keeps a steady hand on balancing continued growth with intelligent investment. In addition to overseeing financial functions, including accounting, strategic planning, auditing, and corporate reporting, he also manages IT, project management, and facility/office services. Prior to joining the agency, John spent time in financial management at General Mills, the Pillsbury Company, and Ernst & Young.

Tracey Santilli
President, Philadelphia
As president of the Philadelphia office, Tracey is responsible for agency operations, culture, and client relationships. She leads innovative marketing strategies that drive brand growth and consumer engagement. She has worked across a range of categories including retail, healthcare, financial services, food and beverage, and tech. Tracey has been named a “Woman of Distinction” by the Philadelphia Business Journal. She is also the incoming board chair of the Please Touch Museum, a national children’s museum.

Lachlan Badenoch
Chief Strategy Officer
Lachlan leads our planning team, unearthing both deep insights and a bit of brand poetry. With more than 20 years of strategic leadership at agencies in Europe and the U.S., Lachlan’s cross-discipline global experience has driven business thinking and marketing innovations for clients such as BMW, Virgin, Orange, McDonald’s, Nintendo, Kellogg’s, Heinz, Carlsberg, Nestlé, General Mills, and many others.

Stacy Janicki
Chief Operating Officer
Stacy brings our integrated teams together to find the most effective ways to deliver outstanding work, embodying our philosophy of “Come Together. Stand Apart.” In this capacity, she leads the account management and project management teams, ensuring that operational strategies not only support robust service delivery but also foster the agency’s core values. Stacy has been named a “Woman to Watch” and IPG’s Agency Champion of Inclusion. Her focus on teamwork started on the court as a member of Notre Dame’s nationally ranked basketball program.

Neil Goodspeed
Chief Media Officer
Neil has led his team to myriad winning strategies for clients looking to max out creativity, innovative thinking, and progressive approaches to efficient media partnerships and activations. Neil’s team deploys advanced targeting and data-driven strategies across all of our clients, including a hands-on keyboard approach through our internal trade desk and best-in-class brand safety and quality guidelines. With accomplishments like getting Jack Link’s Sasquatch in the ESPN Body Issue, selling eggrolls on Twitch, getting dogs adopted for Subaru, or breaking TikTok records in the first hour of a campaign launch, it’s no wonder he’s racked up industry-wide awards.

Randy Hughes
Executive Creative Director
Randy joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency’s roster, earning top national and international honors for breakthrough campaigns on behalf of a bevy of iconic brands. Randy is the originator of the Subaru “Love” campaign, which has not only been universally lauded for its creativity but also has helped serve as a catalyst for the car brand’s record sales growth.

Milton Un
Executive Creative Director, Design
Leading design at Carmichael Lynch, Milton and his team use design as a means of visualizing possibility. His creative curiosity drives his approach across multiple mediums, including typography, illustration, branding, packaging, art direction, environmental design, TV, sound, and creative strategy. He’s worked on some of the world’s most iconic brands like Nike, Apple, ESPN, and Adidas. At CL, his imprint can be seen in the agency’s award-winning work on clients like Subaru Motorsports (with livery design honored with its own Hot Wheels car) and breakout branding for the Minnesota Twins.

Grete Lavrenz
General Manager, Carmichael Lynch Relate
Grete runs day-to-day operations of the agency’s public relations team, ensuring everyone has the resources needed to produce the very best work for each client. She has a long history of success reinvigorating brands and leading clients and teams down a path toward strong business results and engagement.

Ang Legein
Director of Digital
Ang has a wealth of experience leading digital production, integrated campaigns, website and app development and broader digital marketing strategies at agencies, startups and in corporate settings. She prioritizes operational excellence in all aspects of her work. Her diverse skillset that spans all aspects of digital marketing helps her lead a team of digital-focused experts collaborating seamlessly across all disciplines at Carmichael Lynch.

Emily Den Boer
Director of Digital Strategy
Emily leads teams in strategizing, ideating and reporting on all things social media. Her strong editing and copywriting skills landed her a social media job right when social media became a full-time job to land. After spending years managing social and content strategies for brands like Betty Crocker, Pillsbury and U.S. Bank, she came to Carmichael Lynch, where she has led award-winning social campaigns recognized by Webbys and Shortys and many others.

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Clients and Brands

Client & Brands	Start Date
Subaru	N/A
Garden of Life	N/A
USGA	N/A
BJ's Restaurant & Brewhouse	N/A
Xcel Energy	N/A
Saputo Cheese USA Vitalite Frigo Frigo Cheese Heads Montchevre Treasure Cave Stella	N/A
Bush's Beans	N/A
Formica	N/A
Hi-Chew	N/A
Bluecoat Gin	N/A
Burlington	N/A
Havertys Furniture	N/A
Houston Texans	N/A
Independence Blue Cross (IBX)	N/A
J.Jill	N/A
Korbel	N/A
Marvin	N/A
MasterBrand Cabinets	N/A
Red Robin	N/A
Sherwin-Williams HGTV Home Valspar	N/A
Sunbrella	N/A
Thomas Jefferson University Hospitals	N/A
Yuengling	N/A
Maker's Mark	N/A
Xfinity	N/A
Insomnia Cookies	N/A
Nestle Health Science BOOST Nature's Bounty Nuun Hydration IBgard Puritan's Pride Solgar Vital Proteins Garden of Life	N/A
One Mighty Mill	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Media Planning	0
Media Buying	0
Creative Strategy & Development	0
Design	0
Experiential	0
Advertising - General Market/ Traditional	0
Content stategy & development	0
Data & Analytics	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Social Media	0
Influencer Marketing	0
Public Relations	0

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Industry Experience

Recreation & Sports | professional sports
Public Utilities
Home Products | home furnishings
Financial services | Banking - Consumer
Restaurants
Gasoline/Petroleum
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Retail
Public Relations
Non-profit, associations & public services
Food & Beverage | food
Automotive | vehicles
Travel | tourism
Food & Beverage | alcoholic beverages
Food & Beverage | pet food
Apparel & Fashion | jewelry & accessories
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | wellness
Education

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