Overview

Company Summary

Carmichael Lynch has been evolving since the day we opened our doors in 1962. That spirit of continual reinvention is central to who we are — especially over the last five years — as we’ve united our legacy of building iconic brands with the rapid evolution of marketing, culture, and the agency model itself. We also welcomed the Tierney agency into Carmichael Lynch strengthening our offerings and scale. Our defining strength is our ability to crystallize a brand’s truth and using creativity to connect that truth to people and culture. In a world where business is more complex than ever and culture is louder than ever, simplicity isn’t just refreshing; it’s essential. That belief fuels our guiding philosophy: THE HARD WORK OF SIMPLE. We strip away the noise to reveal only what’s most compelling. Because in today’s attention economy, simple isn’t simplistic — simple works harder. This approach is part of our DNA. We’ve helped brands like Harley-Davidson, Jack Link’s Protein Snacks, Coca-Cola, Subaru, H&R Block, Maker’s Mark and IKEA uncover their simple, resonant brand truths — building platforms that drive both connection and business results. Another defining advantage: true integration. Our single P&L model empowers us to tap the full breadth of our expertise — creative, media, strategy, and public relations — without friction or silos. At Carmichael Lynch, these disciplines don’t merely collaborate; they operate in lockstep, acting as catalysts for each other’s ideas. We ideate together from the start, ensuring every solution — whether a long-term platform or a real-time response — is stronger, faster, and more cohesive.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 201-500

Stacy Janicki
Chief Executive Officer
As CEO of Carmichael Lynch, Stacy is responsible for setting the agency’s strategic direction and fostering an award-winning culture of creativity and collaboration. She focuses on delivering outstanding work and results across a diverse range of brands and categories, including General Mills, Anheuser-Busch, Maker’s Mark, GNC, Bush’s Beans, Red Robin, Caribou Coffee, Amstel Light and Steak ‘n Shake. A recognized thought leader, Stacy has been featured by media outlets such as CNBC, the BBC and The New York Times, and has shared her insights in publications like Ad Age and Fast Company.

John Green
Chief Financial Officer
As chief financial officer, John leads the agency’s strategic financial discipline and keeps a steady hand on balancing continued growth with intelligent investment. In addition to overseeing financial functions, including accounting, strategic planning, auditing, and corporate reporting, he also manages IT and facility/office services. Prior to joining the agency, John spent time in public accounting and financial management at two large public companies.

Tracey Santilli
President
Tracey is responsible for agency operations, culture and client relationships. She leads innovative marketing strategies that drive brand growth and consumer engagement. Tracey has worked across a range of categories including retail, food and beverage, healthcare, financial services and tech. Her client experience includes Fine Wine & Good Spirits, Bluecoat Gin, Comcast, Choice Hotels, IBX, Yuengling, Sky Vodka, Verizon Wireless, McDonald's, Insomnia Cookies and Burlington, among others. Tracey has been named a “Woman of Distinction” by the Philadelphia Business Journal. She is also the current board chair of the Please Touch Museum, a national children’s museum.

Lachlan Badenoch
Chief Strategy Officer
Lachlan leads our planning team, unearthing both deep insights and a bit of brand poetry. With more than 20 years of strategic leadership at agencies in Europe and the U.S., Lachlan’s cross-discipline global experience has driven business thinking and marketing innovations for clients such as BMW, Virgin, Orange, McDonald’s, Nintendo, Kellogg’s, Heinz, Carlsberg, Nestlé, General Mills, and many others.

Randy Hughes
Executive Creative Director
Randy joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency’s roster, earning top national and international honors for breakthrough campaigns on behalf of a bevy of iconic brands. Randy is the originator of the Subaru “Love” campaign, which has not only been universally lauded for its creativity but also has helped serve as a catalyst for the car brand’s record sales growth.

Neil Goodspeed
Chief Media Officer
Neil has led his team to myriad winning strategies for clients looking to max out creativity, innovative thinking, and progressive approaches to efficient media partnerships and activations. Neil’s team deploys advanced targeting and data-driven strategies across all of our clients, including a hands-on keyboard approach through our internal trade desk and best-in-class brand safety and quality guidelines. With accomplishments like getting Jack Link’s Sasquatch in the ESPN Body Issue, selling eggrolls on Twitch, getting dogs adopted for Subaru, or breaking TikTok records in the first hour of a campaign launch, it’s no wonder he’s racked up industry-wide awards.

Kristen Guthrie
Director of People & Culture
Kristen leads our people and culture team focusing on employee relations, compensation and benefits, and training and development. Kristen is dedicated to nurturing our people-centered culture, which allows our people to show up as their whole selves and do the best work possible. Before joining the agency in 2013, Kristen worked at Target and RBC Wealth Management. She has a passion for women’s leadership and is a co-chair of Blaze, our ERG that supports the growth, development and retention of women. She is also co-chair of the CL Parents’ Group and enjoys supporting employees through their journeys in parenthood as she is also navigating her own journey.

Dominique Anzano
Head of Production
Dominique is an experienced producer who has worked on a range of brands and types of productions. She produces large brand campaigns and all elements that come out of those shoots, and also oversees producers on smaller, quick-turn efforts. Working closely with the integrated agency team and clients, Dominique ensures clarity on all aspects of client production. Her career began at Ogilvy and Mather Los Angeles, and she went on to work at such agencies as Deutsch, 72andSunny, 180LA, and Venables Bell + Partners, to name a few.

Ang Legein
Director of Digital
Ang has a wealth of experience leading digital production, integrated campaigns, website and app development and broader digital marketing strategies at agencies, startups and in corporate settings. She prioritizes operational excellence in all aspects of her work. Her diverse skillset that spans all aspects of digital marketing helps her lead a team of digital-focused experts collaborating seamlessly across all disciplines at Carmichael Lynch.

Emily Den Boer
Director of Digital Strategy
Emily leads teams in strategizing, ideating and reporting on all things social media. Her strong editing and copywriting skills landed her a social media job right when social media became a full-time job to land. After spending years managing social and content strategies for brands like Betty Crocker, Pillsbury and U.S. Bank, she came to Carmichael Lynch, where she has led award-winning social campaigns recognized by Webbys and Shortys and many others.

Mac Smith
Director of Business Intelligence
Mac leads our analytics team and brings deep background in mining consumer behavior, digital analytics and measurement across channels and brands. He began his career at U.S. Bank, where he evaluated and measured consumer behavior to understand what drives loyalty. He then worked in various roles at Target Corporate for more than 11 years, most recently leading social intelligence. From there, he moved to the agency world, serving as the director of digital analytics at Fallon before joining Carmichael Lynch. Mac has played a significant role in the creation and optimization of our proprietary CL Effect analytics offering, which has transformed how the Subaru marketing team and our integrated team consume and use data to drive discussion and decision-making every day.

Alissa Anderson
Executive Vice President
Alissa heads up all things Subaru. She joined Carmichael Lynch in 2016 to help forge deeper integration on key accounts for which our full suite of capabilities come together to help our clients punch above their weight. She brought that approach to the large, dynamic team and longstanding client relationship with Subaru a few years later, where she brings her trademark blend of being a champion for powerful storytelling and a people-first culture builder. Alongside her agency role, Alissa shares her love for building passionate brands in the classroom as an adjunct professor at the University of Minnesota’s Hubbard School of Journalism & Mass Communication.

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Clients and Brands

Client & Brands	Start Date
Subaru	N/A
USGA	N/A
Xcel Energy	N/A
Saputo Cheese USA Vitalite Frigo Frigo Cheese Heads Montchevre Treasure Cave Stella	N/A
Formica	N/A
Hi-Chew	N/A
Burlington	N/A
Havertys Furniture	N/A
Houston Texans	N/A
Independence Blue Cross (IBX)	N/A
J.Jill	N/A
Marvin	N/A
MasterBrand Cabinets	N/A
Red Robin	N/A
Sherwin-Williams HGTV Home Valspar	N/A
Sunbrella	N/A
Thomas Jefferson University Hospitals	N/A
Maker's Mark	N/A
Xfinity	N/A
Insomnia Cookies	N/A
Nestle Health Science BOOST Nature's Bounty Nuun Hydration IBgard Puritan's Pride Solgar Vital Proteins Garden of Life	N/A
One Mighty Mill	N/A
BJ's Restaurant & Brewhouse	N/A
Butterball	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Media Planning	0
Media Buying	0
Creative Strategy & Development	0
Design	0
Experiential	0
Advertising - General Market/ Traditional	0
Content stategy & development	0
Data & Analytics	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Social Media	0
Influencer Marketing	0
Public Relations	0

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Industry Experience

Recreation & Sports | professional sports
Public Utilities
Home Products | home furnishings
Financial services | Banking - Consumer
Restaurants
Gasoline/Petroleum
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Retail
Public Relations
Non-profit, associations & public services
Food & Beverage | food
Automotive | vehicles
Travel | tourism
Food & Beverage | alcoholic beverages
Food & Beverage | pet food
Apparel & Fashion | jewelry & accessories
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | wellness
Education

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