Overview

Company Summary

Heart & Soul Marketing is a minority-owned LLC that delivers a full suite of advertising and marketing solutions for businesses and non-profit organizations. What sets H&S apart is a fanatical focus on prioritizing a higher purpose over their own profits. We call it capitalism wrapped in kindness. We use strategy, art, science, and culture to help brands discover, pursue, and communicate their purpose. We do this through simple, high-impact ideas built for people, not algorithms. Heart & Soul Marketing delivers a full suite of marketing and communication solutions for purpose-driven businesses and organizations that come to life in more ways than one, because there is no one single way to connect with the head and the heart. ● We live, think and act with empathy and sense of connectedness first. ● We are motivated by purpose and driven by great stories. ● We love traditions just as much as breaking the mold. ● We operate with a sense of mindful presence that empowers both creativity and productivity ● We are creatures of culture who help brands lead with their heart and embrace new ways of communicating. ● We feel first and think second. We know that customers may not remember exactly what brands say, but they will not forget how brands make them feel.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Matt Moore
President, Chief Creative Officer
Matt Moore is the President, Chief Creative Officer and Co-Founder of Heart & Soul Marketing. With a passion for ‘work that works,’ he has 2 decades of experience in advertising, broadcast television, and branded content creation. Because every consumer is a human being with a heart and soul, Matt dedicates his work to helping every brand find their own heart & soul to build meaningful, authentic connections with their target audiences.
Matt is a creative entrepreneur who has led agency pitch teams that have won more than $400 Million in new business. As a Creative Director Matt has led teams that have been honored with 50 national Telly awards, 100+ Addy awards including a National Gold Addy Award for the "Best Guerilla Marketing Campaign of 2018". He also received multiple Rocky Mountain Emmy Awards. Matt was recently named Creative Professional of the Year by the AAF & Chief Marketing Officer of the Year by the Phoenix Business Journal. He is a member of the Forbes Agency Council and included in the Professional Who’s Who Network.
Matt began his career as a videographer covering Friday-night football and chasing thunderstorms and tornadoes on the plains of Texas. He then worked on programs for TV networks including ESPN, Fox Sports, PBS, and MTV. His experience includes a 3-year role as Sr. Producer for clients including the White House Communications Office and the U.S. State Dept. In '05 Matt helped found Phoenix-based Arrowhead Advertising. In 8 years he helped grow the agency from 2 people to 80, building a shop with more than $80M in annual billings, and handled Hyundai Tier 2 business in more than 35 major US markets. Matt later joined Phoenix-based OH Partners playing a major role in the agency's explosive growth. Matt transformed OH into a creative powerhouse, launching it’s production company, Matter Films, which he served as the company's President.
He has overseen major projects for agency clients including Reebok, Dole, Armor All, STP, Cancer Treatment Centers of America, The United Nations, Virgin Hotels & Casinos, Shea Homes, KB Homes, AZ Lottery, AZ Dept of Health Services, Sedona CVB, Rocky Point Mexico CVB.
Matt Moore holds a Bachelor of Arts in TV, Radio, and Film Communications from Baylor University.

Brad Casper
Chief Executive Officer
Brad Casper is the Chief Executive Officer and Co-founder of Heart & Soul Marketing, a full-service advertising agency in Phoenix, Arizona that was started in October 2020. He is also known throughout the state as a leading business executive in Arizona, with a diverse track record of success in a broad cross-section of companies and industries, leading some of the world’s most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. His expertise spans personal and beauty care, OTC, medical devices, household products, human and pet nutrition. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed. He has also been on the sell-side and buy-side of M&A activities, while driving shareholder value.
As the Chief Executive Officer, Brad is prepared to scale this company using some of the proven strategies, networks, and tactics that served him so effectively before. Prior to this new venture, he was CEO and partner at OH Partners, the largest advertising agency in Arizona until September 2020. Casper joined OH in April 2016, bringing a wealth of client side experience and leadership to the agency. OH Partners was recognized by Inc magazine as one of the fastest growing private companies in America for eight consecutive years, and by Adweek magazine as one of the fastest growing agencies during the past two years under his leadership. Casper was also recognized in 2017 as a Most Admired Leader by the Phoenix Business Journal for the second time in his career.
Growth, innovation and leadership are not new themes associated with Mr. Casper. Previously, Casper served in leadership roles in consumer packaged goods and sports, including: Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the Phoenix Suns basketball team of the NBA; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally.
Casper received his Bachelor of Science degree in Finance from Virginia Tech University, where he graduated magna cum laude. He continues to serve as an advisor at Virginia Tech’s Pamplin School of Business. Casper has also been involved in a number of community roles in Arizona, including Greater Phoenix Leadership, the Greater Phoenix Economic Council, and the Fathers’ Day Council. Brad is married and has 3 adult children.

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Clients and Brands

Client & Brands	Start Date
Giant Foods	06-01-2023
Bar-S Foods	11-01-2020
Fiorucci	11-01-2020
Arizona Department of Tourism	11-01-2023
Oreganos	11-01-2023
City of Prescott	05-01-2021
Excelligence Learning	08-01-2021
Southwest Behavioral Health	12-01-2023
FMS Bank	07-01-2023
Arizona State University	10-01-2022

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	15
Billing > $1M and < $3M	3
Billing > $3M and < $5M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	32
Brand Consulting	15
Social Media	15
Business-to-Business	10
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Design	5
Public Relations	5
New Product Development	3
Health Care	3
Digital/Interactive | E-Commerce Solutions	2
Media Planning	2
Media Buying	2
Other	1

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Industry Experience

Household Supplies
Food & Beverage | alcoholic beverages
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Media | other
Automotive | aftermarket
Social Media
Education
Cosmetics, perfumes & toiletries
Healthcare | direct to consumer (DTC)
Gambling | lotteries
Financial services | insurance
Public Relations
Business Services & office products
Travel | hotels & resorts
Luxury & Imported products
Restaurants
Real Estate | buildings & construction
Media | broadcasting
Food & Beverage | food
Recreation & Sports | toys & games
Automotive | vehicles
Gambling | casinos
Travel | tourism
Professional Services (accountants, consultants, lawyers)
Non-profit, associations & public services
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Government | economic development
Financial services | investments
Consumer Services
Financial services | Banking - Consumer

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