Overview

Company Summary

Mason, Inc. is a boutique-size agency known for marketing innovation, research-based positioning and sophisticated high-touch account service. Mason has demonstrated exceptional innovation over many years for such prestigious clients as Yale New Haven Health, Saab, General Motors, Duracell, Black & Decker, Beretta and Scandinavian Airlines. Examples of innovative thinking: • Showed Saab how to increase its parts sales by $7MM in one year with a unique dealer incentive, • Brought Duracell the concept of readable date codes to overcome battery life concerns, • Helped Beretta win the unified armed services contract for its 9mm sidearm by first building acceptance among municipal and state police departments, • Gained national recognition for Smilow Cancer Hospital at Yale-New Haven with the “Closer To Free” campaign that celebrates survivors and hope. If you are looking to breathe energy into your product, have a tough marketing challenge, or just need a fresh external perspective… we’re your people!

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Charles Mason
CEO
Charlie started his advertising career with GEICO as an advertising manager. He then moved on to General Electric and later became an Account Supervisor with W.B. Doner in Baltimore. Charlie moved to Connecticut and purchased the firm that now bears his name. Over the years his insightful strategic thinking has helped grow nationally known brands such as Scandinavian Airlines, SAAB, Duracell, Beretta, Konica, Delphi Automotive and Yale New Haven Health.

For the American Association of Advertising Agencies, Charlie has served on the National Education Committee, the Agency Management Committee and is an active member of the Green Forum. His firm is also part of IMAGE, an international marketing group network.

In terms of public service, Charlie has served as Board Chair for the United Way of Connecticut and the United Way of Greater New Haven. He is also a Board Member and Vice Chair for the VNA of South Central Connecticut. He has also served on the Connecticut Advisory Council of Recording for the Blind & Dyslexic, and has advised L.E.A.P., Autism Spectrum Resource Center (ASRC), Clifford Beers Clinic and Liberty Community Services with respect to communication issues.

Charlie holds a Bachelor of Science degree in Marketing from American University. He also attended Cornell University in their Chemical Engineering program and Johns Hopkins University in their Masters of Administrative Science program.

Stephen Hayes
President
Stephen Hayes brings more than 30 years of experience in brand communications, with deep expertise in brand strategy, program planning, concept development, and customer research. His work is grounded in analysis and insight, helping organizations define and deliver clear, effective messaging.

Steve contributes to nearly every advertising account at the agency, providing strategic input across industries. His experience includes work with Yale New Haven Health, Avangrid, the Yale Center for Clinical Investigation, Sprague Energy, Delphi Automotive, Scandinavian Airlines, and others.

Derek Beere
Senior Vice President, Public Relations
Derek Beere is Senior Vice President of Public Relations at Mason, where he brings more than 20 years of experience helping organizations communicate clearly, manage reputations, and connect with the audiences who matter most. He specializes in media relations, crisis communications, brand strategy, and message development—building thoughtful, effective campaigns that deliver impactful results.

Derek has led award-winning initiatives for clients including Avangrid, Bruegger's Bagels, Subway Cares, Dunkin’, Odyssey Logistics, Black & Decker, State of Connecticut Department of Transportation and others. His work has helped clients gain national visibility and drive meaningful outcomes, with campaigns featured in outlets such as USA Today, The Wall Street Journal, NBC’s Today Show, CNN, and more. A board member of PRSA Greater Connecticut and a Disney Institute graduate, Derek is also a frequent speaker at industry events and universities throughout the region.

Michael Field
Executive Creative Director
Michael is a Copywriter, Storyteller, Collaborator, Marketer, Innovator and Creator who approaches every challenge with passion.

For over 15 years his passion and energy have been focused on developing innovative experiences as an award-winning, hands-on, accessible creative leader with strengths in copywriting, building and inspiring teams through collaboration, delivering “first-ever” thinking, and executing with a clear vision to exceed expectations.

Michael has helped diverse industries evolve how they connect with people and businesses by tapping into emotional truths. From pharma and healthcare, to information technology and entertainment, to automotive, energy, insurance and financial services, to name a few.

He has led the development and execution of global campaigns across a variety of platforms and formats.

The only thing to rival his passion for award-winning storytelling is his desire to deliver beyond expectations.

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Clients and Brands

Client & Brands	Start Date
United Illuminating	01-01-1992
Yale Center for Clinical Investigation	09-28-2009
Avangrid	11-01-2021
Spire Orthopedics	05-20-2021
Day Kimball Healthcare Subway Foundation - since 10/5/2023	05-29-2018
State of Connecticut	02-02-2008
Resorts Casino	03-21-2019
State of New Hampshire	05-05-2022

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	18
Billing > $1M and < $3M	3
Billing > $3M and < $5M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 40%
National Broadcast: 5%
Digital: 25%
Print: 20%
Out of Home: 10%

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Types of Services

Service Offering	Revenue
Public Relations	16
Advertising - General Market/ Traditional	14
Digital/Interactive | Website Development, Hosting, Monitoring	9
Sports Marketing	8
Digital/Interactive | Search Engine Marketing	7
Business-to-Business	6
Media Buying	6
Brand Consulting	5
Health Care	5
Sales Promotion	4
Industrial Advertising	4
Recruitment Advertising	4
New Product Development	3
Digital/Interactive | E-Commerce Solutions	2
Media Planning	2
Digital/Interactive | Blogging Discussion Forums, Community Building	2
Corporate Communications	2
Event Marketing	1

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Industry Experience

Financial services | investments
Travel | airlines
Automotive | aftermarket
Consumer Services
Financial services | insurance
Financial services | Banking - Consumer
Telecommunications
Gambling | lotteries
Business Services & office products
Non-profit, associations & public services
Healthcare | medical products
Education
Industrial, Manufacturing & chemicals
Healthcare | managed care
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Public Relations
Luxury & Imported products
Restaurants
Professional Services (accountants, consultants, lawyers)
Tobacco
Entertainment & Culture | amusement parks
Media | broadcasting
Real Estate | buildings & construction
Home Products | home furnishings
Food & Beverage | food
Gasoline/Petroleum

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