Overview

Company Summary

NOVUS is an award-winning, independent media agency specializing in planning, buying and providing analytics on media performance. Three key benefits set us apart from most agencies: 1. We maximize your dollars and minimize waste. Our conviction is that since business situations and business needs differ greatly by geography, “cookie cutter” plans don’t cut it. We minimize waste by 15-25% on average by focusing media exactly where you need it. 2. We drive traffic. At the core, we get people to take action. Our proprietary approach to ZIP Code prioritization and dynamic digital optimization has proven to drive ROI / ROAS increases quarter after quarter. 3. We deliver results, not reach. Unlike most agencies, we don’t plan nor optimize to traditional media metrics like reach. Rather, we developed proprietary tools like “FullSail” to optimize to the best media channel mix across the full funnel, both awareness and sales. And our optimizations are inclusive of all media – display, video, search, social, TV, radio, OOH, and print – all at a DMA or sub-DMA level --based on modeled sales response.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Libby Morgan
Chief Executive Officer
Libby joined NOVUS in December 2025 and brings over two decades of leadership experience spanning management consulting, digital transformation, and marketing strategy, with more than 15 years of P&L ownership across global organizations. Throughout her career, she has built and led cross-disciplinary teams across the United States, Europe, and the Middle East, helping organizations like Nestle, HP, and Sanofi align business strategy, technology, and execution to drive revenue growth, increase market share, and deliver ROI. Most notably, she previously served as President of MRM Commerce, where she oversaw global, end-to-end commerce and media activations spanning online and offline channels, with a strong emphasis on digital performance and personalization at scale.

Rob Davis
President & Chief Marketing Officer
Rob is a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS’ multimedia capabilities. He is known as an agent of change, helping reshape the agency as well as individual accounts and positioning for the future.

In his years at Starcom, Rob led such iconic brands as McDonald’s, Kellogg, Disney Themeparks, Airbnb and Allstate, and he won Gold Lions and Effies for media effectiveness. He also became a local/ regional media expert planning and buying local media for P&G, and later highly localized media for Anthem Blue Cross and Airbnb.

Since joining NOVUS, Rob has focused on helping evolve the agency with new service models, tools, and approaches. In his role, Rob is focusing on growing geospatial, multichannel media planning and buying and in his first three years helped take NOVUS from relative unknown to a Silver for Media Agency of the Year in Ad Age’s independent media awards.

Dawn Lamm
Chief Financial Officer
As Chief Financial Officer, Dawn plays a key role in the strategic direction of NOVUS, leading the Finance and Human Resources. In addition to Operational leadership, she has extensive history working in the marketing and advertising industry.

Candi Atteberry
VP, Integrated Client Solutions
Candi is a 25+ year industry veteran working on client businesses spanning local, regional, and national brands. Candi’s innate curiosity and drive for business results have delivered innovative media strategies designed to deliver results for leading US retail brands including Walmart, Family Dollar, Dollar Tree, and Kohl’s.

In addition to working directly with clients, Candi has worked with many of the top independent media buying agencies and global holding companies facilitating strategic partnerships in support of local marketing efforts.    

Paul DeJarnatt
VP, Integrated Investment
Prior to joining NOVUS in September 2022, Paul was an 18-year veteran of Publicis, starting in Pubicis’ first digital practice, Starcom IP. During his time at Publicis, Paul worked on and led clients like Lenovo, Victoria's Secret, General Motors, Novartis, Kraft, and Mattel. Paul helped clients with everything from highly focused performance marketing campaigns to helping clients navigate the media and technology landscape to deliver full omnichannel marketing campaigns that reached consumers throughout their customer journey. Paul has managed campaigns big and small – from meeting with local dealer groups for General Motors to overseeing the entire global media program for Lenovo. Beyond client-specific work, Paul led the biddable media capability at Starcom and Performance Solutions at Performics, where he was responsible for developing, scaling, and distributing innovative new products for clients. Based in Chicago, Paul loves to spend time with his wife and two daughters, travel, and game on his PC.

Bridgit Wallace
Vice President, Business Development
Bridgit is a 20+ year media veteran who leads NOVUS’ business development efforts. In this role, Bridgit is responsible for driving incremental revenue growth for the agency and supporting marketing efforts. Bridgit’s 25-year history with NOVUS spans multiple departments and roles including Client Services, Media Investment, Strategic Pricing, and Operations providing Bridgit with a unique perspective to our agency services.

Adam Weiler
SVP, Data & Insights
Adam joins NOVUS from elite Chicago agencies, including Razorfish and Spark, bringing deep expertise in data strategy, analytics, and audience measurement. His work has helped brands across a wide range of categories — from retail and QSR to financial services, CPG, healthcare, and travel — uncover insights that move business forward. His data experience spans a wide range of industries including shopper marketing, retail media and ecommerce. Adam’s ability to turn complex data into clear, actionable strategies has empowered clients to make confident, informed decisions that drive growth.

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Clients and Brands

Client & Brands	Start Date
Walgreens Walgreens	01-01-2013
Dollar Tree Dollar Tree	04-01-2020
Mayo Clinic Mayo Clinic	06-01-2021
Family Dollar Family Dollar	04-01-2020
Thrivent Thrivent	11-01-2021
Valvoline Instant Oil Change	09-01-2023
The Cleaning Authority	09-01-2024
Fidium Fiber	11-01-2024
Fever-Tree	04-01-2024
DePaul University	05-15-2024
Grocery Outlet	07-01-2024
Kevin's Natural Foods Kevin's Natural Foods Kevin's Natural Foods	02-01-2025
A&W Restaurants	12-01-2025

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	20
Billing > $1M and < $3M	10
Billing > $3M and < $5M	10
Billing > $5M and < $10M	10
Billing < $10M and < $25M	10
Billing < $25M and < $50M	3
Billing > $25M	3

Total Gross Media Placed by this Office
$301-500 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 20%
Digital: 32%
Print: 45%
Out of Home: 3%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Media Buying	0
Digital/Interactive | Search Engine Marketing	0
Data & Analytics	0
Media Planning	0
Social Media	0
Digital/Interactive | Mobile and Wireless	0

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Industry Experience

Technology | consumer electronics
Restaurants
Technology | metaverse
Telecommunications
Retail
Technology | communications
Home Products | home furnishings
Technology | computer hardware & software
Gambling | lotteries
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Technology | cloud services
Travel | tourism
Travel | cruise lines & excursions
Retail - In-store
Technology | electronics
Business Services & office products
Consumer Services
Financial services | Banking - Commercial
Financial services | Banking - Online
Financial services | Banking - Consumer
Financial services | investments
Gambling | casinos
Food & Beverage | alcoholic beverages
Healthcare | assisted living
Healthcare | Insurance
Healthcare | managed care
Insurance | Medical/Dental/Vision
Multi-Unit / Franchise
Retail - Online

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