Barker

Last Modified: 01-14-2025

http://www.barkernyc.com
Ownership: Privately Held
Size: 0-50

Overview

Company Summary

Barker is a proudly independent, female-led full-service agency based in NYC, known for its relentless pursuit of meaningful, culture-defining work. We excel at brand launches and repositioning, bringing together strategy, creative, and media to achieve superior outcomes. Our multidisciplinary team thrives on collaboration, diversity, and innovation, making us the go-to partner for brave brands ready to redefine the rules. With over 20 years of experience and a passion for driving measurable results, Barker is committed to helping clients not just succeed but stand out in a marketplace defined by constant change.

Contact

225 Broadway
New York, NY 10007
P: 212-226-7336
F: N/A--

Mary Beth Weil
CEO
[email protected]
(917) 865-6446

Offices

Barker
225 Broadway
New York, NY 10007
--

Global Service Capabilities

While we do not have offices outside the United States, we are experienced at executing campaigns globally for clients.

Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Sandi Harari
Chief Creative Officer
A big agency refugee with 20+ years in entertainment + fashion,
I’ve been building the agency of my dreams at Barker for (gulp) 21 years! I’m a growth junkie by nature and am driven by my curiosity for people, business, and ideas. I love what I do and who I get to do it with,
and I hope that it shows.

Born and bred in Brooklyn, I bring a bit of that Brooklyn candor into the spaces I am in. I’ve fostered an atypical agency structure at Barker—one where creatives regularly bleed outside their titles and work across different brands in ways that mix it up, keeping our people and work fresh. I’m unwavering in who I look for to join the team: people who don’t stop raising the bar for themselves, self starters who are entrepreneurial, hungry for just about everything, and love business.

I am also passionate about being part of the change happening right now in the industry, and regularly speak up about women in the workforce as well as female leadership. As one of the few female creative executives in this space, I am fiercely committed to changing that for the future.

Kim Tracey
Chief Client Officer
As a founding member of the Barker team, over the past 21 years I’ve had the privilege to help shape our account services with my belief in transparency, kindness, curiosity, and grit.

Those were values instilled in me in my Northern Maine upbringing and have served me well through my education at Dickinson College (BA, English & Theater) to today. I believe in doing whatever it takes to get a job done, and I live for the moments when that requires a bit of quick, out-of-the-box thinking.

My background in production fueled my passion for Barker’s earliest entertainment clients, and my love of storytelling and human connection kept me in the ad game.

I believe strongly in a liberal arts approach to life—the interconnectivity of ideas and the power of simply learning how to learn. This is a business that demands constant learning—of ever-changing landscapes, shifting values and behaviors, and emerging technologies. I can’t imagine a better place
to be.

Deven Madray
Chief Financial Officer
I’m a dedicated Finance and Accounting professional with over 25 years of management experience in financial reporting, FP&A, operations, and compliance. In addition to optimizing financial operations to drive revenue and profitability, I focus on bringing financial rigor and operational excellence to Barker—a key metric to our success and our lifeblood as an independent agency.
Over the course of my career, I’ve supported agencies of all sizes, from those within large-scale holding companies like Omnicom and IPG to indies like Barker. Coupled with an MBA in Accounting and Economics from Maryville University, it’s that breadth of experience that’s allowed me to build smart, healthy, and sustainable best practices for the agency.
As Barker evolves, I’m passionate about efficient business operations, thoughtful process improvements, and nurturing the financial strength to best support our clients and staff.

Clients and Brands

Client & Brands	Start Date
Roche Bobois Roche Bobois	01-01-2012
Bausch + Lomb Lumify Biotrue Ocuvite PreserVision Blink NutriTears Artelac Lumify Eye Illuminations	01-01-2016
Star Group Petro Home Services Carpenter & Smith Milro Group Leffler Energy Hoffman Energy John Ray & Sons Wood's Heating Service Region Energy Meenan Wallace Energy Burke Energy Patriot Propane Griffith Energy SMO Energy	01-01-2016
Greenwood Racing Inc. Parx Casino	01-01-2016
Bausch Health Xifaxan	01-01-2018
Sunsweet Growers Sunsweet Botania Sierra Bites	01-01-2018
Hanesbrands Intimates Hanes Maidenform Playtex Bali	01-01-2022

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 5
Billing > $1M and < $3M 6
Billing > $3M and < $5M 2
Billing > $5M and < $10M 1

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	5
Billing > $1M and < $3M	6
Billing > $3M and < $5M	2
Billing > $5M and < $10M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 18%
Digital: 79%
Out of Home: 4%
Other: 100%

Types of Services

Service Offering Revenue
Health Care 20
Advertising - General Market/ Traditional 20
Design 10
Creative Strategy & Development 10
Content stategy & development 10
Media Buying 10
Social Media 10
Brand Consulting 10

Service Offering	Revenue
Health Care	20
Advertising - General Market/ Traditional	20
Design	10
Creative Strategy & Development	10
Content stategy & development	10
Media Buying	10
Social Media	10
Brand Consulting	10

Industry Experience

Agency Profile