Overview

Company Summary

Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs to build awareness, shape perceptions and drive actions that build brands and generate sales. As one of America’s largest privately held full-service advertising and marketing agencies, Mower brings something special to the brand-building table: true independence. This creative freedom gives us the flexibility to assemble the right team for your challenge. From strategic planning to SEM, PR, video, social, digital marketing and fully integrated campaigns, our agency does it all. At Mower, we build brands. We also build friendships. It’s a simple philosophy, really. Something we call Brand as Friend(R). By positioning your brand not just as a product or service, but as a friend, we help you develop powerful bonds that can last a lifetime. By focusing marketing on three pillars of friendship — affection, relevance, and trust — we help brands develop that same kind of special relationship with audiences.

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Staff

Total Number of Employees

Office Employees:
Total US: 101-200
Total Worldwide:

Brad Rye
Senior Partner, Director of Brand Public Relations
Brad’s strong marketing communications background underscores his ability to strategically implement public relations programs that incorporate media relations, product publicity, event planning, community relations and sales training. He supervises the development, strategic planning and execution of agency work on behalf of a variety of accounts, including:

Kodak
KI
Alfred State College
Sorrento Lactalis, Inc.
Finger Lakes Wine Alliance
Dixie/Georgia-Pacific Corporation
Rochester Small Business Council

Education
BA, Northwood University

Affiliations
Past President and Member, Board of Directors, Public Relations Society of America
Member, Board of Directors, WXXI Public Broadcasting
Member, Marketing Committee, Boy Scouts of America, Otetiana Council
Graduate, Leadership Rochester
Special Recognition
40 Under 40 Award, Rochester Business Journal
Regional and national awards from:
Public Relations Society of America
American Marketing Association
League of American Communications Professionals

What it all means to you...
"As a former reporter, I have a keen understanding of what makes news and how to develop it, pitch it and get it covered. The process starts with helping you clearly define which messages about your company or product will resonate with target audiences. From my years with the agency, I've developed an intense focus on client service and results, so you can trust that your business and the results you want to achieve are in reliable hands."

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Clients and Brands

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	213
Billing > $1M and < $3M	1
Billing > $3M and < $5M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	57
Public Relations	18
Brand Consulting	8
Digital/Interactive | Website Development, Hosting, Monitoring	5
Digital/Interactive | Search Engine Marketing	5
Media Buying	4
Media Planning	3
Business-to-Business	0

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Industry Experience

Media | other
Food & Beverage | food
Education
Telecommunications
Gambling | casinos
Professional Services (accountants, consultants, lawyers)
Financial services | Banking - Consumer
Travel | hotels & resorts
Social Media
Food & Beverage | alcoholic beverages
Healthcare | pharmaceutical
Technology | computer hardware & software
Public Relations
Automotive | vehicles
Non-profit, associations & public services
Travel | tourism
Healthcare | medical products
Consumer Services
Travel | airlines
Media | broadcasting
Government | political
Real Estate | buildings & construction

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