Overview

Company Summary

One of the nation’s top 40 independent agencies, broadhead powers the brands transforming how we eat, move + live — brands on the cutting edge of food, agriculture, transportation, health + wellness. We partner with clients that view innovation, sustainability, and transformation as strategies for growth, and a greater tomorrow as a mission worthwhile. Based in Minneapolis, with offices in Charlotte, Madison, Milwaukee and Portland, we are an employee-owned agency with 225 team members, each uniquely focused on delivering extraordinary work that fuels growth for our clients every single day. We’re full service with in-house brand strategy, creative, data science + analytics, digital strategy/production, media planning/buying, partnership/influencer, public relations, social and video/content. As an independent agency-of-scale, we invest heavily in the tools and specialties that make a difference for our clients — and operate with a relentless pursuit of what’s next. From emerging brands to the Fortune 50, we’re honored to count among our client partners companies such as Abbott Labs, 3M, Best Buy, Boehringer Ingelheim, Bridgestone Firestone, Cravings, Daimler, Detroit, Driscoll’s, Freightliner, Good Foods Group, good2grow, Norfolk Southern, St. Jude Children’s, and UnitedHealthcare.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 201-500
Total Worldwide: 201-500

Dean Broadhead
Founder/CEO

Beth Burgy
President + Chief Client Officer

Maija Hoehn
Chief Experience Officer

Leigh Thiel
SVP, Director of Client Service

Greg Dutton
EVP, Creative

Walt Burns
SVP, Creative Portland

Steve Renier
EVP, Talent

Jenn Hausman
SVP, Media

Rebecca Lunna
SVP, Public Relations

Dan Mandle
SVP, Data Science

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Clients and Brands

Client & Brands	Start Date
Boehringer Ingelheim	01-01-2009
United Healthcare	N/A
Boehringer Ingelheim Daimler Truck North America	01-01-2009
Cummins	11-01-2018
Daimler Truck North America	12-01-2002
Trane	11-01-2023
Bridgestone Firestone	12-01-2017
Wilbur Ellis	01-20-2019
Abbott Labs	11-01-2023
Good Foods Group	09-01-2022
good2grow	N/A
St Jude Children's Hospital	N/A
3M	N/A
Ziegler Catepillar	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	10
Billing > $1M and < $3M	7
Billing > $3M and < $5M	5
Billing > $5M and < $10M	5

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 15%
Digital: 50%
Print: 20%
Out of Home: 15%

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Types of Services

Service Offering	Revenue

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Industry Experience

Consumer Services
Financial services | banking
Public Relations
Non-profit, associations & public services
Gasoline/Petroleum
Industrial, Manufacturing & chemicals
Agriculture
Telecommunications
Food & Beverage | food
Food & Beverage | pet food
Retail
Retail - In-store
Social Media
Automotive | vehicles
Healthcare | wellness
Healthcare | direct to consumer (DTC)
Travel | tourism
Pets | accessories/veterinary/boarding

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